BRIANNA CUMMINGS
San Diego,CA
Summary
Results-driven professional with 15+ years' experience managing, implementing, and supporting business objectives. Proven track record of producing dynamic results independently and in collaboration with cross-functional teams. Expertise in researching sales trends and consumer satisfaction to identify issues and drive improvements. Thrive in fast-paced environments and consistently meet or exceed performance metrics.
Overview
17
17
years of professional experience
Work History
Senior Enterprise Strategic Account Executive
Virgin Pulse
Providence, Rhode Island
01.2023
- Facilitated optimization of products, services, and partners for impactful ecosystems
- Expanded additional populations, products, and services to drive revenue growth
- Worked with legal staff to ensure contractual agreements were negotiated and signed
- Excelled in healthcare technology sales, especially for SaaS solutions
- Managed dependable revenue targets yielding notable ARR growth
- Including supporting all aspects of complex renewals, health insurance, and employer point solutions, and expansion of sales efforts, including Salesforce and Gainsight pipeline management, RFP proposal, negotiations, and contract oversight.
- Crafted and executed business overview slideshows for meetings
- Established KPIs and monitored progress through business reviews.
- Finalized customer deals with beneficial conditions.
- Collaborated with internal teams to ensure successful implementation of strategic initiatives.
VP of Business Development and Strategic Marketing
Onsite Dental
Aliso Viejo, CA
01.2012 - 01.2022
- Formulated and applied a successful sales strategy that increased client base by 80 percent
- Directed everyday processes for units such as finance, marketing, sales, customer service
- Provided strategic direction for a 15-person team to ensure project success
- Led creation of innovative products aligned with market trends
- Analyzed and addressed consumer needs for high-profile clients
- Spearheaded monthly campaigns aligned with business goals
- Acted as liaison to contracted vendors, insurance providers, and brokers
- Researched national trends to identify growth opportunities in the medical and dental industry
- Evaluate information to uncover deficiencies
- Established open communication channels with Benefits and Wellness manager and Marketing Team
- Surpassed sales targets by upselling and cross-selling to current clients
Sales and Marketing
Ryan Young Interiors/Motivational Systems
National City, CA
01.2009 - 01.2012
- Provided oversight for multiple national and international accounts, serving as a liaison between each client and the company
- Meet with the branding, advertising and business development departments to discuss crucial consumer data for making business decisions
- Conducted direct market analyses to forecast account revenue and develop effective strategies for growth and expansion in North America, Asia, Mexico and Europe
- Initiated the company's first international client account, which led to the company's expansion into Asia and Europe
- Collaborated with various marketing representatives to develop promotional campaigns/programs to strengthen the company's penetration into the marketplace
- Coordinated campaigns to increase cold-calling and implement new lead generation that significantly improved the acquisition and retention of new/existing accounts
- Worked with some of the largest Luxury Hospitality chains to help businesses understand their clients and future consumers
Client Relations/Marketing
Surfacing Solutions
Temecula, Ca
01.2007 - 01.2009
- Conducted market analyses and developed comparable budgets across company channels to support the established marketing campaigns
- Presented proposals to prospective clients and negotiated contracts to close deals
- Secured the acquisition of 150+ new client accounts and monitored various performance metrics to ensure company goals were achieved
- Attended various trade shows and conferences to monitor and keep track of available products and current market trends
- Implemented new advertising campaigns upon rebranding the company's logo and marketing structure
Operations & Sales Assistant
McKesson Medical Supplies
Santa Fe Springs, CA
01.2005 - 01.2007
- Generated new opportunities by soliciting new accounts, established a good rapport with clients, and provided expert product/company knowledge in a timely manner
- Collaborated with support, sales, account, and business development managers
- Developed and maintained pipeline generation to produce accurate forecasting
- Partnered with senior company executives to create and initiate upselling and cross selling opportunities
Education
High School Diploma -
Temecula Valley High School
Temecula06-2001
Bachelor of Science - Business Administration
University of Southern California
Los Angeles, CA06-2006
Master of Public Health -
Keck School of Medicine of The University of Southern California
06-2018
Essential management skills for emerging leaders -
Harvard Extension Courses
Integrated Employee Health Program -
Harvard extension
Skills
- Self-Management
- Visual Presentation Development
- Strong Verbal and Written Skills
- Employee Health Initiatives
- Revenue Generation Expertise
- Client-Focused Sales Strategies
- Market Competitor Analysis
- Strategic Data Analysis
- Negotiation Expertise
- Client Relationship Management
- Resource Allocation
- Conflict Management Skills
- Sales Forecasting Expertise
- Profit Maximization Strategies
- SaaS and Cloud Certification
- Sales operations
- Key Performance Indicators
- Stakeholder Management
References
References are available upon request
Timeline
Senior Enterprise Strategic Account Executive
Virgin Pulse
01.2023
VP of Business Development and Strategic Marketing
Onsite Dental
01.2012 - 01.2022
Sales and Marketing
Ryan Young Interiors/Motivational Systems
01.2009 - 01.2012
Client Relations/Marketing
Surfacing Solutions
01.2007 - 01.2009
Operations & Sales Assistant
McKesson Medical Supplies
01.2005 - 01.2007
High School Diploma -
Temecula Valley High School
Bachelor of Science - Business Administration
University of Southern California
Master of Public Health -
Keck School of Medicine of The University of Southern California
Essential management skills for emerging leaders -
Harvard Extension Courses
Integrated Employee Health Program -
Harvard extension
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