Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Brianna Curiel

Sun Valley,CA

Summary

Dynamic Social Media Manager with a proven track record at International Hub Records, adept in strategizing campaigns that enhance brand visibility and engagement. Expert in TikTok Marketing and possessing strong verbal communication skills, I spearheaded a campaign for Shakira, achieving over 82 million views. Skilled in content scheduling and performance tracking, I excel in leveraging trends to maximize reach and impact.

Overview

4
4
years of professional experience

Work History

Social Media Specialist

International Hub Records
09.2020 - Current
  • Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
  • Analyze social media metrics across platforms (Facebook, Twitter, Instagram, TikTok, etc.) to assess performance and ROI.
  • Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
  • Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.

Instagram Manager

DaniLeigh
05.2021 - Current


  • Developed and executed successful content strategies that enhanced brand visibility and engagement.
  • Secured lucrative brand deals and partnerships, leveraging audience insights and trends to align with brand goals.
  • Created high-quality, engaging content, including photos, videos, and stories, that resonated with followers and elevated the brand’s image.
  • Analyzed performance metrics and adjusted strategies to optimize growth, engagement, and overall account performance.
  • Accounts examples for management: @iamdanileigh @Belladose @thaisrodriguezz @iamjennihernandez

Shakira Bzrp Music Sessions,vol.53

Shakira
04.2023 - 05.2023
  • Developed and Executed Viral TikTok Campaign: create and launched a TikTok campaign that achieved over 82 million views across multiple videos, significantly increasing Song visibility and engagement.
  • Content Strategy and Creation: Conceptualized and produced engaging short-form videos tailored to TikTok’s unique audience, utilizing current trends to maximize reach and impact.
  • Audience Engagement: Fostered a strong community by actively engaging with followers, responding to comments, and encouraging user-generated content.
  • Performance Analysis: Monitored and analyzed key performance metrics to evaluate campaign effectiveness, informing future content strategies and optimizations.
  • Trend Leveraging: Identified and capitalized on trending topics and challenges to enhance content relevance and timeliness, driving higher engagement rates.
  • Influencer Partnerships: Collaborated with influencers to amplify campaign reach and credibility, resulting in increased follower growth and brand awareness.

Song Writer

Lecrae
08.2020 - 08.2020
  • Established a positive reputation among fellow musicians through consistent professionalism during co-writing sessions.
  • Pitched original songs to established artists, securing placements on multiple albums and projects.
  • Adapted writing style to fit artist''s voice while preserving the authentic message of each song produced.

Education

GED -

Miami Dade College
Miami, FL

Skills

  • Team Leadership
  • Time Management
  • Verbal and written communication
  • Complex Problem-Solving
  • Content scheduling
  • Performance Tracking
  • Social Media Strategy
  • TikTok Marketing
  • Twitter, Tiktok, Pinterest, Youtube

Interests

  • Music
  • Graphic Design
  • I have a passion for photography and editing photos
  • Creative Writing
  • Creating digital artwork using software like Canva, Final Cut, or Sprinklr


Timeline

Shakira Bzrp Music Sessions,vol.53

Shakira
04.2023 - 05.2023

Instagram Manager

DaniLeigh
05.2021 - Current

Social Media Specialist

International Hub Records
09.2020 - Current

Song Writer

Lecrae
08.2020 - 08.2020

GED -

Miami Dade College

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Brianna Curiel