Hi, I’m
Brianna Henderson
Oak Ridge,TN
Summary
Performance-oriented Communications Leader offering exceptional record of achievement over 10-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
10
years of professional experience
2
Certifications
Work History
Bailey International
Senior Marketing Manager
01.2024 - Current
Job overview
- Managed media relations, resulting in Ad Value Equivalency of $10,000 in first month with company - AVE to-date is $22,000
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives
- Established and managed overall business plan for PR & Communications
Waste Connections
Regional CX & Marketing Manager
04.2021 - 12.2023
Job overview
- Launched digital communications dashboard, saving 20,000 working minutes annually for customer service representatives
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
Ripley PR and Orange Orchard PR
Head of Media Relations
05.2019 - 07.2020
Job overview
- Developed and executed media relations processes, securing earned media opportunities for 45 - 60 clients on monthly basis
- Managed performance across campaigns and translated campaign metrics into actionable insights, implications and optimizations
- Determined alignment with media goals and objectives and conducted negotiations to maximize efficiencies
Education
Marshall University, Huntington, WV
MBA from Management
08.2025
Lipscomb University, Nashville, TN
Bachelor of Arts from Journalism, International Affairs
05.2016
Skills
- Media Relations & Earned Media
- Marketing & PR Management
- Stakeholder Engagement
- SEO Strategy Development
- Team Leadership
- Performance Management
- Sales Strategies
- Business Development & Planning
Certification
- HubSpot Inbound Marketing Certified
- Jasper.ai (Generative AI) Certified
As Seen On
- Queen of Comms Podcast
- CX Decoded Podcast
- CMSWire
- CX-WISE Podcast by Sprinklr
- Waste360 Magazine
- Waste Advantage Magazine
- Presenter at Paper & Plastics Recycling Conference
- Simpler Media Advisory Board
- VKTR.com
- Level Up: Business Above the Bottom Line LinkedIn Newsletter
Accomplishments
- Achieved 460% increase in recurring revenue by completing e-commerce UX optimization with accuracy and efficiency.
- Achieved 20,000 saved working minutes per year by introducing digital dashboard for customer service tasks.
- Collaborated with team of 10 stakeholders in the development of lead generation and customer lifecycle tracking process for Sales and Marketing.
Timeline
Senior Marketing Manager
Bailey International
01.2024 - Current
Regional CX & Marketing Manager
Waste Connections
04.2021 - 12.2023
Head of Media Relations
Ripley PR and Orange Orchard PR
05.2019 - 07.2020
Marshall University
MBA from Management
Lipscomb University
Bachelor of Arts from Journalism, International Affairs
- HubSpot Inbound Marketing Certified
- Jasper.ai (Generative AI) Certified
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