Brianna Leon
Culver City,CA
Summary
Retail leader with 11 years of experience and 5 years in management, specializing in operations excellence, team development, and sales performance. Proven ability to coach and develop high performing teams, execute strong visual merchandising standards, and drive results through KPI focused strategies. Experienced in balancing people leadership with operational execution to deliver consistent store performance
Overview
12
12
years of professional experience
Work History
Area Manager in Training
JD Sports
Torrance, CA
03.2025 - Current
- Participated in a structured Area Manager in Training program, gaining multi-unit leadership experience across store operations, talent development, and sales performance
- Oversaw 3 additional stores, conducting regular store visits, coaching leadership teams, improving operational standards, and driving service focused performance.
- Led daily operations of a $9M high volume retail store, overseeing a team of 45-50 employees and multiple levels of leadership
- Developed future leaders through hands on coaching and succession planning
- Manage daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Manage inventory control, cash control, and store opening and closing procedures.
- Address customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Conduct performance evaluations, providing constructive feedback to drive employee development and engagement.
- Implement visual merchandising standards, improving product presentation and driving sales growth.
- Coordinate staff schedules to ensure optimal coverage during peak hours, enhancing operational efficiency.
- Mentor new hires during their onboarding process, ensuring they are well-equipped to excel in their roles from day one.
Store Manager
JD Sports
12.2021 - 03.2025
- Managed stores ranging from $4M-$9M, in annual volume, driving sales performance, operational execution, and team development
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Implemented visual merchandising standards, improving product presentation and driving sales growth.
- Coordinated staff schedules to ensure optimal coverage during peak hours, enhancing operational efficiency.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
Assistant Manager
JD Sports
Culver City, CA
07.2020 - 12.2021
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Developed strong working relationships with staff, fostering a positive work environment.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Enforced company policies consistently while handling disciplinary actions when necessary with fairness and respect.
- Facilitated clear communication between employees and upper management through regular meetings and updates.
Sales Associate
JD Sports
09.2014 - 07.2020
- Delivered exceptional customer service by engaging with customers, identifying needs, and recommending products
- Achieved individual sales goals through effective selling techniques and product knowledge
- Maintained strong knowledge of current products, trends, and promotions to drive sales
- Operated POS system, handled cash transactions, and ensured accurate processing of purchases and returns
- Supported daily store operations, including merchandising, restocking, and maintaining visual standards
Education
Bachelor of Arts - Psychology & Social Behavior
University of California, Irvine
Irvine, CA06-2020
Skills
- Staff management
- Operations management
- Relationship building and management
- Team development
- Recruitment and hiring
- Product knowledge
- Visual merchandising
Languages
Spanish
Timeline
Area Manager in Training
JD Sports
03.2025 - Current
Store Manager
JD Sports
12.2021 - 03.2025
Assistant Manager
JD Sports
07.2020 - 12.2021
Sales Associate
JD Sports
09.2014 - 07.2020
Bachelor of Arts - Psychology & Social Behavior
University of California, Irvine