Brianna Lester
Henderson,NV
Summary
Dynamic professional with extensive experience at the Las Vegas Raiders, excelling in client relationship management and project execution. Proven track record in driving multimillion-dollar revenue through strategic retention initiatives and delivering exceptional event experiences. Adept at collaborating across teams to enhance brand engagement and optimize stakeholder value.
Overview
5
5
years of professional experience
Work History
Manager, Premium Service
Las Vegas Raiders
Henderson, Nevada
05.2023 - Current
- Managed the primary relationships for a portfolio of 2,300+ premium stakeholders, developing retention strategies and collecting multimillion-dollar annual revenue through renewals and contract fulfillment.
- Lead the planning, execution, and optimization of integrated partner and premium activations including State of the Team, MasqueRAID, executive forums, and member summits, ensuring full delivery of contracted assets and elevated brand experiences.
- Drove renewal and retention outcomes by translating engagement data and feedback into measurable value for stakeholders.
- Facilitated collaboration among marketing, partnerships, events, communications, community relations, and league stakeholders to execute high-visibility programs that enhanced stakeholder engagement.
- Serve as a trusted on-site leader during live events, managing guest experience, resolving real-time issues, and directing staff to ensure flawless execution.
- Co-lead the NFL Fan of the Year campaign across domestic and international markets, coordinating submissions, finalist engagement, travel logistics, and live execution for one of the league's flagship recognition programs.
- Collaborated with marketing teams to develop promotional strategies that increased fan engagement.
VIP Guest Experience Lead
On Location + Populous
02.2024 - 02.2025
- Led VIP and premium guest operations for Super Bowl LVIII and Super Bowl LIX, ensuring exceptional experiences for executives, athletes, partners, and entertainment talent.
- Served as an on-site point of contact in high-security, high-pressure live environments, directing guest flow, managing staff, and resolving issues in real time.
- Collaborated with operations, security, ticketing, hospitality teams to execute partner and sponsor commitments seamlessly.
- NFL Events
Graduate Assistant, NCAA Compliance & Student-Athlete Development
University of Nevada, Las Vegas
Las Vegas, NV
08.2021 - 01.2023
- Managed compliance operations, financial tracking, and NCAA reporting for 17 Division I athletic programs, ensuring adherence to regulations.
- Worked closely with administrators, coaches, and student-athletes in a highly regulated, detail-driven environment requiring discretion and accuracy.
- Contributed to student-athlete development initiatives that promoted leadership skills, academic success, and career readiness.
- Coordinated workshops and events to improve student engagement and facilitate learning opportunities.
Business Operations Intern
Las Vegas Aces
Las Vegas, NV
05.2022 - 12.2022
- Facilitated championship-season business operations by coordinating partner activations, managing athlete logistics, and ensuring seamless game-day execution.
- Coordinated with marketing, partnerships, and basketball operations teams to enhance sponsor-facing initiatives and athlete-centered programming.
- Delivered operational support for live events and community activations, enhancing brand presence and increasing fan engagement.
- Assisted in preparing reports for management and staff meetings.
Brands & Properties: Marketing Intern
Wasserman
06.2022 - 08.2022
- Created pitch materials and presentations to enhance client-facing strategy for partnership positioning and fan engagement.
- Conducted research on sponsorship strategies and developed brand partnership concepts for sports and entertainment properties.
- Collaborated with team on projects to ensure cohesive execution and alignment on goals.
- Collaborated with team members to brainstorm creative content ideas.
- Managed social media accounts, ensuring timely and engaging posts.
Education
Master of Education - Higher Education with a concentration in Intercollegiate and Professional Sports
UNIVERSITY OF NEVADA, LAS VEGAS
Las Vegas, NVBachelor of Science - Sport Administration
UNIVERSITY OF LOUISVILLE
Louisville, KYBachelor of Science - Sport Administration
Pepperdine University
Malibu, CASkills
- Project management
- Budget management
- Risk assessment
- Strategy development
- Client relationship management
- Event coordination
- Communication skills
Locations
- Dallas, TX
- Las Vegas, NV
Affiliations
Community Ambassador - The Give and Grow, Non-profit
Timeline
VIP Guest Experience Lead
On Location + Populous
02.2024 - 02.2025
Manager, Premium Service
Las Vegas Raiders
05.2023 - Current
Brands & Properties: Marketing Intern
Wasserman
06.2022 - 08.2022
Business Operations Intern
Las Vegas Aces
05.2022 - 12.2022
Graduate Assistant, NCAA Compliance & Student-Athlete Development
University of Nevada, Las Vegas
08.2021 - 01.2023
Master of Education - Higher Education with a concentration in Intercollegiate and Professional Sports
UNIVERSITY OF NEVADA, LAS VEGAS
Bachelor of Science - Sport Administration
UNIVERSITY OF LOUISVILLE
Bachelor of Science - Sport Administration
Pepperdine University