Brianna Paniscotti
Stamford,CT
Summary
Accomplished Lead Client Success Manager at Inmar Intelligence, adept at forging strategic partnerships and driving revenue growth. Expert in digital marketing strategy and campaign optimization, leveraging data-driven insights to enhance client satisfaction and retention. Proficient in Salesforce, with a proven track record of managing a $10M+ client portfolio.
Overview
5
5
years of professional experience
Work History
Lead Client Success Manager / Account Manager
Inmar Intelligence
04.2023 - Current
- Manage a $10M+ portfolio of CPG clients, developing strategic partnerships and delivering data-driven campaign strategies aligned to marketing KPIs.
- Serve as a trusted advisor to client stakeholders, strengthening multi-year partnerships and supporting long-term program adoption.
- Identified and pursued revenue growth opportunities through renewals and expanded campaign strategies, increasing client engagement.
- Oversaw strategy and execution for digital promotions programs, driving more than 100 successful campaigns over 5 years.
- Collaborate with cross-functional teams including Sales, Analytics, Marketing, Operations, and IT to execute integrated digital campaigns.
- Analyzed campaign performance to deliver actionable insights and post-campaign recommendations, enhancing future campaign ROI.
Account Coordinator
Inmar Intelligence
04.2021 - 04.2023
- Partnered with sales and account management teams to ensure successful campaign delivery and accurate documentation.
- Coordinated campaign intake, setup workflows, and billing processes for digital promotions, enhancing operational support for multiple CPG clients.
- Maintained campaign trackers, insertion orders, and billing portals, ensuring reporting accuracy and improving operational efficiency.
- Investigated billing discrepancies, collaborating with finance teams to resolve issues and enhance client satisfaction.
Education
Master of Business Administration (MBA) -
Sacred Heart University
Fairfield, CT05-2020
Bachelor of Science - Marketing
Sacred Heart University
Fairfield05-2018
Skills
- Client success management
- Client management
- Customer retention
- Revenue growth
- Strategic partnerships
- Digital marketing strategy
- Campaign optimization
- Data-driven insights
- Cross-functional leadership
- Salesforce expertise
- Celtra proficiency
- Google Workspace and Microsoft Office
Portfolio Snapshot
- $10M+ Client Portfolio Managed
- 100+ Digital Campaigns Executed
- 5+ Years Managing Strategic CPG Client Partnerships
- Consistent KPI Performance Lift Across Campaigns
- Cross-functional collaboration across Sales, Analytics, Marketing & Product
Technology And Platforms
- Salesforce
- Trade Desk
- Celtra
- Monday.com
- Google Workspace
- Microsoft Office
Timeline
Lead Client Success Manager / Account Manager
Inmar Intelligence
04.2023 - Current
Account Coordinator
Inmar Intelligence
04.2021 - 04.2023
Master of Business Administration (MBA) -
Sacred Heart University
Bachelor of Science - Marketing
Sacred Heart University