Brianna Stevens
OMD media
Forest Park,IL
9
years of professional experience
Dynamic digital marketing professional with over 5 years of experience specializing in account management, media strategy and planning, and campaign optimization. Expertise in fostering strong client relationships, analyzing campaign performance, and delivering data-driven solutions that drive results. I have proven ability to collaborate across teams, manage multiple priorities effectively, and provide strategic recommendations that enhance client success. I am committed to leveraging innovative marketing techniques to achieve measurable outcomes and elevate brand visibility.
Work History
Associate Manager, Integrated Media Planning
2 Years 5 Months- Engaged with client State Farm
- Assisted in media planning and management of client budgets, ensuring alignment with client objectives.
- Assists in media planning and managing client budgets.
- Assist the Associate Directors and greater team with overall strategy and recommendations.
- Demonstrates an advanced level of leadership and engagement on their client accounts and functional team.
- Partner with the Associate Director or Account Director to set the strategic tone and direction for planning deliverables.
- Strong working knowledge of the media space, including digital media and available media research.
- Associate Managers possess the skills to build innovative media strategies for their clients. They can be relied upon to mentor a new team member. They can speak substantively to the campaign work.
- Experience working in a client-facing capacity.
- Supported development of key plans, projects, and presentations for client engagements.
- Assists in the development of any important plans, projects or presentations to the client.
- Assist with Senior Analyst on Projects w/Creative timelines (Social platforms).
- Prepared and contributed to client-facing deliverables, including presentations and recaps, enhancing communication with clients. Assists Manager & Associate Director in presenting client recaps and recommendations.
Senior Associate, Planning
10 Months- Collaborated with Walgreens team on project initiatives.
- Assisted Manager in developing digital media plan options and tailored recommendations.
- Maintain accurate budget control and flow of media activity and update clients on a timely/consistent basis.
- Assist the Manager in the development of digital media plan options and recommendations.
- Maintain accurate budget control and flow of media activity and update clients on timely/consistent basis.
- Establish collaborative, productive working relationships with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met.
- Established collaborative relationships with implementation teams to deliver media strategies aligned with brand goals and client needs.
- Demonstrate proficiency with systems/tools (MRI, MediaTools, Comscore).
- Develop strong working relationships with partner agencies to create a seamless communications process.
- Deliver POVs/position papers on key client issues and/or client opportunities.
Associate, Digital Activation
1 Year 8 Months- Managed client relationship with Comcast to ensure alignment with business objectives.
- Inform and influence when and where a client’s advertising should be spent.
- Assisted Senior Associate and team in formulating strategies and recommendations
- Collaborate with internal colleagues and external sales professionals.
- Cultivated relationships with client contacts and external vendors to enhance collaboration
- Develop a solid understanding of consumer and industry insights to analyze competitors.
- Develop analytical and negotiation skills.
- Monitored budgets and reporting to ensure accurate execution of ad placements
- Work alongside activation team to submit campaigns for broadcast launch
Full-Time Nanny
3 Years 6 Months- Supervised and facilitated engaging, developmentally appropriate activities to enhance children's growth and learning.
- Facilitated meals, naps, bottle feeding, diaper changes, and storytime while promoting creativity through arts and crafts.
- Facilitating lunches, naps, bottle feeding, diaper changes, reading stories, arts and crafts.
- Created and organized a safe and stimulating environment for children's growth and learning.
- Implemented positive discipline and created behavioral management systems.
- Spark creativity and imagination by helping children take social and academic risks.
Youth Director
3 Months- Guided, mentored, and counseled adolescents and at-risk youths in low-income areas, fostering positive relationships to support achievement of personal and spiritual goals.
- Coordinated and led group activities, providing leadership through active participation and coaching of campers.
- Achieved facility targets, including revenue goals and member retention rates, contributing to overall program sustainability.
Education
Master of Arts - Communication, Media and Theatre (CMT)
Bachelor of Science - Communication Disorders and Sciences
Skills
Media Strategy/Planning
Account management
Campaign Management
Client Account Management
Relationship management
Project management abilities
Cross-functional Collaboration
Cross-functional Collaboration
Project management
Prisma
Opal
Media Analytics
Campaign Optimization
Problem solving
Team leadership
Time Management
Timeline
Associate Manager, Integrated Media Planning
OMD media
03.2024 - CurrentRead More
Senior Associate, Planning
Publicis Media
04.2023 - 02.2024Read More
Associate, Digital Activation
Publicis Media- Spark Foundry
08.2021 - 04.2023Read More
Full-Time Nanny
02.2018 - 08.2021Read More
Youth Director
Hephzibah Children Association
05.2017 - 08.2017Read More
Southern Illinois University Carbondale
Bachelor of Science from Communication Disorders and Sciences
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Northeastern Illinois University
Master of Arts from Communication, Media and Theatre (CMT)
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