Briar Macfarlane
West Palm Beach
Summary
Results driven operations manager with 6+ years of experience overseeing end-to-end branch performance, fleet operations, and employee development across multiple locations. Known for delivering above-benchmark performance through improved service execution, asset optimization, and disciplined operational management.
Overview
7
7
years of professional experience
Work History
BRANCH MANAGER
Enterprise Mobility
Delray Beach, FL
01.2021 - Current
- Directed end-to-end operations for three branch locations, overseeing fleets of 180+ vehicles and full P&L responsibility
- Recruited, trained, and developed branch staff, supporting strong performance, engagement, and internal promotions
- Developed and executed operational strategies that improved customer satisfaction to 6% above corporate average in FY24, and 5% above corporate average in FY25
- Analyzed branch KPIs to identify revenue and cost improvement opportunities and implemented action plans to improve margins
- Led workforce planning, scheduling, and performance management across multiple locations to ensure consistent service levels and operational coverage
- Oversaw fleet logistics, maintenance coordination, and utilization to maximize asset efficiency and minimize downtime
- Earned Branch Manager of the Month honors twice, based on branch performance, customer experience metrics, and operational execution
- Improved branch profitability by increasing average income per car by 6% in FY25 through operational efficiencies and effective execution
AIRPORT STATION MANAGER
Enterprise Mobility
West Palm Beach, FL
01.2019 - 01.2021
- Supported daily operations and revenue execution at a tri-brand airport location with 3,500+ vehicles and 100+ employees
- Partnered with senior leadership to achieve monthly revenue, utilization, and customer satisfaction goals
- Supervised and scheduled a 10+ person workgroup, aligning staffing plans with customer demand to maintain high service levels
ASSISTANT MANAGER
Enterprise Mobility
Delray Beach, FL
01.2019 - 01.2019
- Helped manage and grow a 350+ vehicle branch, contributing to a 14% year-over-year increase in branch revenue
- Built and maintained B2B relationships with local body shops and dealerships to drive referral business and repeat sales
- Ranked Top 5 in the region among Assistant Managers for 5 of 7 months, based on sales performance and branch results
Education
Bachelors - Finance, Minor in Marketing
Florida State University
05.2018
Skills
- Workforce Planning & Scheduling
- Fleet & Asset Management
- P&L & Budget Oversight
- KPI & Performance Tracking
- Operational Strategy Execution
- Team Leadership & Development
Timeline
BRANCH MANAGER
Enterprise Mobility
01.2021 - Current
AIRPORT STATION MANAGER
Enterprise Mobility
01.2019 - 01.2021
ASSISTANT MANAGER
Enterprise Mobility
01.2019 - 01.2019
Bachelors - Finance, Minor in Marketing
Florida State University