Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

Bridget Bardill

Naples

Summary

Results-driven manager with 11+ years of experience in sales support, sales analysis, account management, and market research.

Overview

11
11
years of professional experience

Work History

Manager, Market Research

The Hertz Corporation
Estero
06.2025 - Current
  • Develop and define a new market research function to support strategic business initiatives.
  • Oversee the company’s competitive positioning by managing third-party research partnerships, and monitoring general market conditions.
  • Analyze market data and trends to identify opportunities, providing actionable recommendations for new products, or strategic adjustments.
  • Manage the creative development and placement of branded content across third-party platforms to ensure consistent and impactful brand recognition.
  • Collaborate with rate canvassing providers to gather and interpret competitive pricing, and market intelligence.

Manager, Distribution Partnerships

The Hertz Corporation
Naples
08.2024 - Current
  • Develop and maintain strategic relationships with five key OTA accounts, focusing on building trust in collaboration processes to drive long-term partner engagement.
  • Ensure accurate and timely distribution of rates, availability, and content across all OTA platforms.
  • Develop new product types to display on OTA sites to drive incremental revenue.
  • Improve merchandising on OTA sites to enhance the OTA users' experience.
  • Design and maintain performance dashboards to monitor OTA KPIs and booking trends, to enable data-driven decision-making.

Manager, Inbound Sales Analysis

The Hertz Corporation
Naples
10.2018 - 08.2024
  • Managed SQL data development using Teradata to successfully develop accurate reporting for quality, in-depth analysis for strategic planning.
  • Identified performance gaps and opportunities through data development, reporting, and cross-functional collaboration with various divisions to identify revenue growth opportunities.
  • Developed and maintained quarterly sales target tracking to monitor sales performance against established targets.

Account Service Representative

The Hertz Corporation
Naples
06.2016 - 08.2024
  • Successfully created and implemented a new sales support role that became integral to the Inbound Sales Division’s operations.
  • Oversaw a wide range of responsibilities, including customer care management, event planning, brand marketing, internal communications, budget oversight, and administrative support.
  • Successfully organized the planning and execution of a global trade show event, including booth design coordination, theme-based event concept development, marketing material creation, vendor management, budget planning, and travel logistics.

Sales Administrator

The Hertz Corporation
Estero
11.2014 - 06.2016
  • Provided comprehensive administrative support to multiple departments, including North American Sales, Specialty Sales, Entertainment Services, Insurance Replacement, and Brand Marketing.
  • Delivered high-level sales support services, such as presentation development, calendar coordination, travel arrangements, expense reporting, invoice processing, and other ad hoc administrative tasks.

Education

MBA - Business Administration

Quantic School of Business & Technology
10-2021

Bachelor of Arts - Advertising

Michigan State University
East Lansing, MI
08-2009

High School Diploma -

Hudson High School
Hudson
06-2005

Skills

  • Market analysis
  • Competitive positioning
  • Data visualization
  • SQL reporting
  • Relationship management
  • Performance tracking
  • Event management
  • Effective communication
  • Team collaboration
  • Brand marketing
  • Sales analysis and reporting
  • Relationship building
  • Attention to detail
  • Time management
  • Travel coordination

Accomplishments

  • Hertz Sales Organization Go-Getter Award, 2022 & 2023.

Affiliations

  • Reading, writing, continuing education, health and wellness

Timeline

Manager, Market Research

The Hertz Corporation
06.2025 - Current

Manager, Distribution Partnerships

The Hertz Corporation
08.2024 - Current

Manager, Inbound Sales Analysis

The Hertz Corporation
10.2018 - 08.2024

Account Service Representative

The Hertz Corporation
06.2016 - 08.2024

Sales Administrator

The Hertz Corporation
11.2014 - 06.2016

MBA - Business Administration

Quantic School of Business & Technology

Bachelor of Arts - Advertising

Michigan State University

High School Diploma -

Hudson High School

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Bridget Bardill