Hi, I’m
Bridget Cassidy
Summary
Hardworking and passionate job seeker experienced in managing social media presence across multiple platforms. Talented in strategic planning, program integration and social marketing evaluation. Retired D1 athlete, passionate about fitness and applying my creativity in every aspect of life.
Overview
2
years of professional experience
Work History
South Moon Under
Social Media Manager
03.2022 - Current
Job overview
- Developed marketing content, including promotional materials, advertisements and social media (about 2-3 feed posts per day + stories)
- Created and maintained social media calendar, on a monthly basis, for all social media outlets
- Monitored content performance through Bazaarvoices, Hootsuite, Google Analytics and Facebook Insights, provide weekly reports on social media metrics and collaborated with marketing team to identify value added opportunities
- Analyzed all social media content and reported on a weekly & monthly basis
- Contributed to brand growth by onboarding new influencers and maintaining strong partnerships with 10 existing influencers
- Managed multiple store employees across the state to produce content showcasing all stores in social
- Successfully launched campaigns for Save the Duck, Boys Lie etc on Instagram, Facebook and TikTok
- Utilized Canva to create over 300 original graphics, sourced 1,000+ photos and developed 500+ captions for marketing collateral
- Created and facilitated over 15 online contests to retain members and attract new members
- Provide creative support on all editorial photo shoots, including style selection, aesthetic details and capturing content for social media
- Managed social media support by replying to messages, answering posts and monitoring comments
- Analyzed competitor pages to locate backlink and keyword opportunities
South Moon Under
Assistant Store Manager
07.2021 - 03.2022
Job overview
- Managed inventory control, cash control and store opening and closing procedures.
- Scheduled and trained employees in proper customer service and revenue generation.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Sold over $90,000 in clothes.
- Mapped out the store layout on a weekly basis.
- Completed point of sale opening and closing procedures.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
Maggie O'Neill
Art Studio Assistant
06.2019 - 03.2020
Job overview
- Helped create custom artwork (mainly acrylic paintings & mixed media) to customers like Nancy Pelosi, Ryan Zimmerman, Muriel Bowser and many other high profiled customers
- Met with customers and clients to determine project needs and prepared proposals incorporating production schedules, scopes of work and budgets.
- Contributed to creative process through original ideas and inspiration.
- Built custom frames & canvases
- Set up private events to cultivate a fun experience to sell art.
- Anticipated design issues and proved to be proactive in developing effective solutions.
- Managed art and office supply needs for art department.
- Made use of materials, such as ink, watercolors, charcoal, oil, computer software, paints and pencils to complete unique piece for customers.
Education
The George Washington University Washington, DC
Bachelor of Arts from Fine Arts
05.2019
University Overview
- Extracurricular Activities: D1 Lacrosse Team
Our Lady of Good CounselOlney, MD
High School Diploma
05.2015
University Overview
- Elected Captain of Lacrosse team in 2015
- Elected Captain of Field Hockey in 2015
- Awarded Coach's Award for Lacrosse in 2015
- Awarded Coach's Award for Field Hockey in 2015
Skills
- Social Media Management
- Digital Media Advertising
- Marketing Analytics
- Brand Development and Awareness
- Content Generation
- InDesign
- Sketchup
- AutoCAD
- Painting
- Interpersonal Skills
- Sales
Timeline
Social Media Manager
South Moon Under
03.2022 - Current
Assistant Store Manager
South Moon Under
07.2021 - 03.2022
Art Studio Assistant
Maggie O'Neill
06.2019 - 03.2020
The George Washington University
Bachelor of Arts from Fine Arts
Our Lady of Good Counsel
High School Diploma
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