nd Accomplished sales amarketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
29
29
years of professional experience
Work History
Marketing Executive
Armistead Mechanical, Inc
Waldwick , NJ
02.2023 - Current
Planned advertising campaigns for online, print and other mediums.
Collaborated with other departments to coordinate strategic marketing activities.
Coordinated marketing events for showcasing product and service offerings.
Assessed projects against budgets and timelines, keeping team and assignments on task.
Marketed products and services at tradeshows and promotional events.
Supervised creation of marketing materials and collateral.
Negotiated with vendors to obtain most cost-effective pricing for product distribution.
Delivered marketing strategy updates to upper-level management.
Developed marketing strategies based on corporate objectives and market trends.
Facilitated cross-functional team meetings to align marketing objectives with overall business goals.
Guided the creative direction of advertising and promotional materials to ensure brand consistency.
Oversaw production of marketing materials, including brochures, flyers, and digital content.
Managed social media platforms, creating engaging content and monitoring analytics to enhance online presence.
Sales Manager/ Executive Director
Avanti Model & Talent Management and Production Co
Raleigh, NC
02.2022 - 11.2022
Collaborated with marketing team to create promotional materials for target customers.
Assisted senior management in developing long-term strategic goals for the company's growth.
Trained, coached, and mentored junior sales personnel to ensure success in their roles.
Managed daily operations of sales department, including supervision of staff members.
Provided on-site support during the day of the event including problem solving if necessary.
Supervised staff members responsible for registration desk setup and management during events.
Managed logistics related to transportation, catering, entertainment, decorations for events.
Organized vendor contracts, negotiated fees, and ensured compliance with all regulations.
Conducted post-event evaluations to measure success of each program against objectives set forth by clients
Coordinated with media personnel such as photographers and videographers for capturing important moments during the event.
Managed on-site event staff and volunteers, providing training and supervision to ensure high levels of service.
Agency Director/Senior Executive
Walker Enterprises DBA John Casablancas
Raleigh , NC
02.2002 - 11.2022
Collaborated with senior management to establish long-term strategic goals for company growth.
Trained, coached, and mentored junior sales personnel to ensure success in their roles.
Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
Managed daily operations of sales department, including supervision of staff members.
Implemented process changes to streamline sales department workflow.
Assisted in developing sales materials such as brochures, website content or presentations used by internal teams or partners.
Operations Specialist
Norcom of NY
Thornwood , NY
04.1996 - 12.2001
Updated existing curriculums based on changes in technology or industry standards.
Assisted in designing, developing, and implementing new training methods and techniques.
Provided ongoing support to internal customers throughout the entire training process.
Collaborated with management team to determine appropriate learning objectives for each program.
Created and implemented processes to ensure successful completion of projects.
Communicated effectively with stakeholders to ensure project goals are met on time and within budget.
Managed multiple projects with competing deadlines simultaneously.
Education
High School Diploma -
Washingtonville High School
Washingtonville, NY
Some College (No Degree) - Nursing
Orange County Community College
Middletown, NY
Skills
Strategic thinker
Project management
Sales strategies
Creative direction
Special events planning
Marketing plans
Microsoft office suite expert
Customer Service-oriented
Timeline
Marketing Executive
Armistead Mechanical, Inc
02.2023 - Current
Sales Manager/ Executive Director
Avanti Model & Talent Management and Production Co