Brinley Popp
Salt Lake City,UT
Summary
Digital Marketing Manager with strong skills in team leadership, project management, and analytical problem-solving. Successfully led website strategy initiatives, resulting in improved performance and user engagement across a diverse dealership network.
Overview
10
10
years of professional experience
Work History
Digital Marketing Manager
Ken Garff Automotive Group
Salt Lake City, UT
04.2023 - 01.2026
- Led a small team of web content specialists supporting 70+ dealership websites
- Drove the website strategy for 70+ dealership network, spanning design, functionality, performance, and optimization
- Identified and prioritized high-impact improvements to site performance and user engagement
- Led troubleshooting efforts for complex website challenges, including inventory, pricing, and content performance
- Led SEO and GEO strategy across dealership websites, using Conductor to drive visibility, local performance, and ongoing optimization
- Partnered with inventory management systems to ensure accurate, up-to-date inventory and pricing
- Aligned dealership websites with broader digital marketing efforts, including social and Google campaigns
- Conducted regular UI/UX-focused website audits to improve usability and conversion
- Oversaw website analytics and tracking using GA4 and Google Tag Manager
Senior Web Content Specialist
Ken Garff Automotive Group
Salt Lake City, UT
04.2018 - 04.2023
- Collaborated with 3rd party vendors to create new websites, ensuring alignment with dealership specifications, auditing drafts, and testing UI/UX functionality.
- Managed Google Analytics for 60+ dealerships, reporting key statistics, identifying issues, and recommending enhancements for digital performance.
- Managed Google Tag Manager accounts for 60+ dealerships, installed new tags, and troubleshot issues.
- Conducted regular audits of 60+ dealership websites for broken elements, pricing discrepancies, outdated content, and overall UI functionality.
- Content creation - Built out new pages, wrote copy, metadata, and coordinated with the design team for graphic requirements
- 3rd Party Integrations - Implemented and coordinated with proper channels to ensure 3rd party tools have been installed and functioning correctly Department
Web Content Coordinator
Ken Garff Automotive Group
Salt Lake City, UT
01.2017 - 07.2018
- Site auditing
- Content creation
- Managed third-party integrations, improving system functionality and user experience.
- Collaborated on cross-department initiatives to align social media, sales, and fixed operations efforts.
- Aided in troubleshooting site issues, ensuring timely resolution and minimal disruption.
- Assisted in the creation of new websites
SEO Coordinator
Ken Garff Automotive Group
Salt Lake City, UT
11.2015 - 01.2017
- Managed web programming, design, and content across 50+ Ken Garff dealerships, improving online presence
- Developed SEO plans that improved online search rankings, increasing visibility
Education
Bachelor of Science -
Brigham Young University
Provo, UT04-2015
Skills
- SEO strategy
- Google Analytics
- Website optimization
- Conversion rate optimization
- Digital marketing
- User experience design
- Content management
Timeline
Digital Marketing Manager
Ken Garff Automotive Group
04.2023 - 01.2026
Senior Web Content Specialist
Ken Garff Automotive Group
04.2018 - 04.2023
Web Content Coordinator
Ken Garff Automotive Group
01.2017 - 07.2018
SEO Coordinator
Ken Garff Automotive Group
11.2015 - 01.2017
Bachelor of Science -
Brigham Young University