Briston Faulknor

• Leveraged customer interaction data to refine sales strategies, improving customer retention and repeat visits
• Analyzed consumer preferences and purchasing behavior to align product recommendations with target demographics
• Tracked daily KPIs and product performance to inform sales and merchandising decisions
• Applied brand storytelling techniques to strengthen customer connection with products

• • Supported digital merchandising strategy by analyzing customer engagement data and content performance
  • Contributed to brand positioning through targeted content aligned with specific audience segments
  • Assisted in campaign execution that increased social engagement by 67%

• • Conducted customer surveys and demographic analysis, driving a 10% increase in conversion rates through targeted merchandising
  • Identified and tracked emerging fashion trends, influencing in-store product placement and styling strategies
  • Executed visual merchandising strategies that reinforced brand perception as both premium and accessible
  • Applied pricing psychology by aligning in-store pricing with secondhand market trends to maintain competitiveness
  • Used real-time customer insights to tailor product recommendations, increasing foot traffic and repeat engagement