Britney Skaife
Grover Beach,CA
Summary
Thought leader that curates long-term business strategies based on emerging trends and improved capabilities with 12+ years of experience in the beverage industry. Results-driven management professional with 8+ years of experience in marketing, sales and operations management, organizational development and team building within diverse industries.
Overview
12
12
years of professional experience
Work History
Channel Operations Manager, Commercial Marketing
Reyes Coca-Cola Bottling
West And Midwest , Regions
11.2022 - 02.2024
- Provided key support and delivered sales tools for the company's strategic commercial planning process for both large store and foodservice channels.
- Managed digital rebate development and coupons, owned $1M budget, strategy, analytics, rules and contract negotiations.
- Developed sweepstakes microsites and QR codes and reduced agency expense by 35% in 2023.
Channel Account Executive II
Reyes Coca-Cola Bottling
West , Region
11.2018 - 11.2022
- Managed the operations and business plans for national foodservice distributors, wholesale and club/large store accounts with an annual volume of 600,000+ cases.
- Bolstered communication with clients to understand their specific needs, resulting in $1.2M in annual incremental revenue.
- Developed sales teams on contract negotiations for both new and existing customers, resulting in securing 120,000+ cases.
District Sales Manager, FSOP
The Coca-Cola Company
San Francisco And Bay Area, CA
07.2016 - 11.2018
- Managed a sales team compromised of 11 market development managers and 2 business development leads, provided training, coaching and mentoring.
- Delivered fastest percentage of growth in sales, totaling over 15% YoY for 2 consecutive years.
- Created award-winning sales tools from concept to completion, resulting in greater team efficiency and effectiveness and was awarded district sales manager of the year in 2017.
Supervisor of Distribution Operations
The Coca-Cola Company
San Francisco And Bay Area, CA
07.2015 - 06.2016
- Supervised and mentored a staff of direct reports compromised of 25 OFS drivers and 2 transport drivers.
- Managed day-to-day logistics operations, monitoring distribution of 16,000+ cases delivered daily.
- Implemented strategies that increased productivity while reducing costs associated with supply distribution operations, resulting in a 18% improvement in operation income.
Account Manager, Small Store
The Coca-Cola Company
San Francisco, CA
06.2013 - 06.2015
- Oversaw 60+ accounts and developed successful customer relationships and quickly resolved service requests to increase sales volume by 14%.
- Negotiated contracts and closed agreements to maximize sales revenue by 40%.
- Provided every customer with comprehensive assistance upon entering store through merchandise selection.
Merchandiser, Large Store
The Coca-Cola Company
San Jose, CA
12.2012 - 06.2013
- Regularly monitored store shelves to ensure product availability, restocking and rotating merchandise as needed.
- Analyzed inventory levels and made adjustments accordingly for maximum profitability.
- Worked closely with store managers to ensure compliance with corporate policies and procedures related to merchandising activities.
Merchandiser, Large Store
Dr. Pepper Snapple
Spokane , WA
12.2011 - 12.2012
- Stocked and rotated shelves and built displays to deliver results for stores and suppliers.
- Monitored stock to maintain sufficient quantity of featured product.
- Arranged items in favorable positions and areas of store to attract customers and optimize sales.
Education
Women's Leadership Course
Pepperdine Graziadio Business School
San Leandro, CA01-2021
Sales Negotiation
Mastering The Art of Negotitation
Huntington Beach, CA01-2019
High School Diploma -
Mt. Spokane High School
Spokane, WASkills
- Business Strategy Development
- Business Process Re-Engineering
- Business And Operations Management
- Business Planning
- Negotiation
- National Accounts
- Project Management
- Data Analytics
- Sales Presentations
- Budget Management
References
References available upon request.
Timeline
Channel Operations Manager, Commercial Marketing
Reyes Coca-Cola Bottling
11.2022 - 02.2024
Channel Account Executive II
Reyes Coca-Cola Bottling
11.2018 - 11.2022
District Sales Manager, FSOP
The Coca-Cola Company
07.2016 - 11.2018
Supervisor of Distribution Operations
The Coca-Cola Company
07.2015 - 06.2016
Account Manager, Small Store
The Coca-Cola Company
06.2013 - 06.2015
Merchandiser, Large Store
The Coca-Cola Company
12.2012 - 06.2013
Merchandiser, Large Store
Dr. Pepper Snapple
12.2011 - 12.2012
Women's Leadership Course
Pepperdine Graziadio Business School
Sales Negotiation
Mastering The Art of Negotitation
High School Diploma -
Mt. Spokane High School
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