Jamie Edkins

Fortune 500 global technology leader delivering personal systems, print, and workforce solutions through strategic channel partnerships and enterprise innovation

• Built a channel partner program from the ground up, creating a scalable marketing and sales enablement framework that equipped 4,000+ channel and distribution partners with customer-ready tools, customized sales resources, and "Event-in-a-Box" toolkits to drive partner engagement, demand generation, and revenue growth
• Developed HP's channel event, enablement program, delivering 100+ event kits and increasing partner utilization by 153% YoY
• Spearheaded data-driven demand generation and partner ABM strategies, leveraging Horizon customer insights and predictive analytics (6sense and Bombora) to prioritize high-intent accounts, personalize engagement, and accelerate pipeline growth
• Directed a $500K quarterly marketing budget, optimizing investment allocation across integrated campaigns, partner programs, and demand generation activations
• Drove strategic partner re-engagement initiative, Drive to Thrive that strengthened commercial alignment, rebuilt partner trust, and increased HP's visibility as the partner of choice following industry supply constraints and market volatility
• Orchestrated large-scale commercial customer events, product launches, and integrated marketing campaigns across digital, content, media, and partner channels
• Led cross-functional initiatives with executive teams, global marketing, sales, product, analytics, channel partners and agency partners (Foundry, Accenture Song, Thesis, PHD) to deliver high-impact, revenue generating initiatives
• Partnered with sales leadership to monitor lead progression, pipeline health, and opportunity conversion, ensuring alignment on revenue goal
• Developed and managed partner enablement resources, including segmented campaign playbooks, HP Partner Portal enhancements, sales content, and North America channel communications, strengthening go-to-market execution and customer engagement
• Applied AI, CRM, marketing technology, analytics, and project management platforms to streamline operations, improve decision-making, and drive business performance through predictive analytics, KPI reporting, and pipeline optimization

Enterprise eCommerce SaaS platform enabling businesses to build, scale, and optimize digital commerce experiences

• Spearheaded global go-to-market initiatives with strategic Global System Integrator (GSI) partners across US, EMEA, and APAC, aligning joint solutions, market strategies, and partner capabilities to drive enterprise revenue growth
• Established strategic partnership models across eCommerce, SaaS platforms, and partner ecosystems to identify new market opportunities, increase merchant adoptions, and strengthen enterprise customer value

Fortune 500 technology solutions provider specializing in cloud, software, hardware, and managed services

• Promoted to a senior role based on positive performance and delivering on outcomes in Microsoft partnership role
• Accelerated full-funnel marketing strategies for Insight and HP solutions, driving demand generation, campaign optimization, revenue growth, and partner success, recognized through HP’s 2021 E-commerce Marketing Partner of the Year award
• Cultivated revenue-driven marketing initiatives and OEM partnerships that contributed to Insight’s $8B in gross revenue achievement and National Solution Provider of the Year award recognition
• Oversaw $4M annual marketing investment portfolio across HP, Microsoft, AMD, Intel, Google, and NVIDIA, increased year-over-year through high-performing campaigns and measurable business impact
• Collaborated cross-functionally to deliver integrated marketing programs and achieve revenue objectives
• Delivered multiple high-priority initiatives simultaneously, ensuring campaigns were delivered on time, within budget, and aligned to business goals
• Advanced marketing automation expertise by becoming Marketo Six Bricks expert certified
• Coached internal team members on marketing best practices specific to increasing incremental partner investment QoQ

• Designed GTM strategies and demand generation programs to accelerate growth across Insight business with Microsoft Azure, Microsoft 365, SQL Server, and Windows solutions
• Led cross-functional teams to execute marketing campaigns and initiatives effectively
• Delivered similar work responsibilities and achievements above

Global technology distributor delivering enterprise solutions, services, and partner enablement across cloud, data center, software, and emerging technologies

• Directed integrated marketing programs across multiple supplier brands, owning campaign strategy, execution, and performance optimization to strengthen reseller engagement and generate qualified sales pipeline
• Cultivated relationships with internal stakeholders, vendor partners, and suppliers, delivering exceptional customer service and ensuring qualified leads were generated to support revenue growth
• Implemented SAP Enterprise CRM capabilities to streamline marketing operations, improve lead management processes, maintain customer data integrity, and support sales enablement initiatives
• Governed contracts, validating requirements, maintaining documentation accuracy, ensuring alignment with partner agreements and business objectives

• Partnered with Deloitte to deliver SAP training programs supporting a successful $100M implementation, driving enterprise adoption, user readiness, and digital transformation
• Designed training roadmap planning and developed role-based learning paths for 1,600 employees across North America and international locations
• Implemented the learning management system (LMS) to schedule and launch SAP training programs, facilitating over 6,000 course registrations, 533 sessions, and 155 trainers across deployments
• Directed vendor relationships across hundreds of training programs and managed budget to execute training programs efficiently, ensuring high-quality employee learning experiences
• Crafted executive communications and strategic messaging for Avnet leadership