Britnay Steele
Atlanta,GA
Summary
Content Marketing Strategist with nearly 10 years of experience helping technology companies turn complex products into SEO-driven content, thought leadership, and multi-channel campaigns. Experienced across SaaS, AI, fintech, HR technology, telecommunications, and enterprise software with expertise in content strategy, SEO/AEO, generative AI workflows, editorial strategy, and audience-focused storytelling.
Overview
9
9
years of professional experience
1
1
Certification
Work History
SEO Content Strategist
Relevance
01.2025 - Current
- Develop SEO, AEO, and GEO content marketing strategies using keyword research, audience insights, competitor analysis, semantic SEO, entity optimization, and AI search best practices.
- Build organic content ecosystems from the ground up using pillar pages, topic clusters, SEO articles, landing pages, content briefs, internal linking strategies, and website copy designed to strengthen topical authority.
- Lead content planning and execution across websites, landing pages, blogs, and digital assets by aligning copywriting, user intent, buyer journeys, product messaging, and conversion goals.
- Create and optimize executive thought leadership, digital PR, and contributed content featured across 6+ authority publications including Forbes, Entrepreneur, CEOWORLD Magazine, The Olympian, Considerable, and SelfEmployed.com.
- Edit AI-generated content for publication by improving accuracy, originality, structure, messaging, brand voice, SEO performance, and editorial quality.
- Collaborate with stakeholders and SMEs to translate expertise into authoritative content aligned with audience needs, brand positioning, and business goals.
- Contract
- Remote
SEO Content Specialist
uSERP
08.2023 - Current
- Develop and execute B2B SaaS content marketing strategies across SEO articles, thought leadership, landing pages, website copy, and customer education content supporting organic growth and demand generation.
- Create 100+ technical and SEO-focused content assets across SaaS, AI, HR technology, marketing technology, ecommerce, and enterprise software industries.
- Translate complex SaaS products, technical concepts, and industry insights into customer-focused content aligned with buyer personas, product messaging, and customer journey stages.
- Conduct keyword research, SERP analysis, competitor research, content audits, and content gap analysis using Ahrefs, Semrush, Google Search Console, GA4, Frase, and Surfer SEO.
- Create SEO content briefs and optimize content using on-page SEO, semantic SEO, metadata, internal linking, search intent analysis, and AEO best practices.
- Contract
- Remote
Social Media Content Specialist & Strategist
Ready For Social by Thought Horizon
Atlanta, GA
10.2021 - Current
- Develop LinkedIn thought leadership, executive ghostwriting, and multi-channel social media strategies for 15+ B2B technology brands across SaaS, AI, fintech, telecommunications, HR technology, and government technology.
- Create 2,500+ social media posts and campaign assets across LinkedIn, Facebook, Instagram, and digital platforms supporting brand awareness, product marketing, customer education, and employer branding.
- Manage social media content calendars, editorial workflows, content planning, campaign messaging, copywriting, editing, and performance-informed optimization.
- Maintain unique brand voices across multiple client accounts by adapting messaging, positioning, tone, and audience targeting for different industries and customer segments.
- Support product launches, company announcements, events, thought leadership campaigns, and executive communication strategies.
- Transform AI-generated drafts into polished, brand-aligned content using ChatGPT, Claude, Gemini, and AI image generation tools while applying strategic editing, fact-checking, and audience optimization.
- Contract
Freelance SEO Copywriter & Content Strategist
Verblio | BKA Content
01.2017 - 09.2021
- Created 500+ SEO articles, landing pages, website pages, and digital assets across SaaS, healthcare, finance, and technology industries.
- Developed SEO content strategies using keyword research, search intent analysis, competitor insights, and on-page optimization best practices.
- Managed full-cycle editorial workflows including research, writing, editing, revisions, and client communication.
- Adapted messaging and brand voice across industries while meeting client guidelines and content goals.
- Additional Clients
Education
Master of Science - Marketing
Southern New Hampshire University
06-2025
Bachelor of Science - Criminology
University of West Georgia
05-2019
Skills
- Content Strategy: Content Strategy Development, Audience Research, Buyer Personas, Campaign Strategy, Content Calendars, Content Governance, Content Marketing Strategy, Content Operations, Customer Journey Mapping, Demand Generation, Digital Marketing, Editorial Strategy, Lead Generation, Lifecycle Marketing, Community Engagement, Video Editing, Conversion Optimization
- SEO: AEO, Content Audits, Content Gap Analysis, Entity Optimization, GEO, Keyword Research, On-Page SEO, Pillar Pages, Search Intent Optimization, Semantic SEO, SEO Strategy, SERP Analysis, Technical SEO Fundamentals, Topic Clusters
- Writing: B2B SaaS Content, Brand Voice, Case Studies, Conversion Copywriting, Copywriting, Email Marketing, Executive Ghostwriting, Product Messaging, Sales Enablement, Technical Writing, Thought Leadership, UX Writing, White Papers
- AI: AI-Assisted Research, AI Content Workflows, AI Editing, AI Search Optimization, Generative AI Strategy, Human-in-the-Loop Review, Prompt Engineering
- Tools: Ahrefs, Airtable, Asana, Canva, ChatGPT, Claude, Clearscope, ClickUp, Contentful, Figma, Frase, GA4, Gemini, Google Search Console, HubSpot, Jasper, Jira, Notion, Semrush, Slack, Surfer SEO, Webflow, WordPress
- Professional Strengths: Adaptability, Analytical Decision-Making, Audience Empathy, Content Leadership, Continuous Learning, Creative Problem Solving, Cross-Functional Collaboration, Editorial Judgment, Process Improvement, Project Ownership, Quality Assurance, Research & Synthesis, Stakeholder Communication, Strategic Thinking, Time Management
Certification
- Content Marketing Certification - HubSpot
- SEO Certification - Semrush
- Analytics Certification - Google
SELECTED CLIENT EXPERIENCE
- AT&T
- Comcast
- Zoom
- Insperity
- CivicPlus
- Spectralink
- Syniverse
- Adlib Software
- Chargeflow
- Hubstaff
- Regie.ai
- Superhuman AI
- Industries: SaaS, AI, fintech, HR tech, telecom, government technology, ecommerce, enterprise software
Timeline
SEO Content Strategist
Relevance
01.2025 - Current
SEO Content Specialist
uSERP
08.2023 - Current
Social Media Content Specialist & Strategist
Ready For Social by Thought Horizon
10.2021 - Current
Freelance SEO Copywriter & Content Strategist
Verblio | BKA Content
01.2017 - 09.2021
Bachelor of Science - Criminology
University of West Georgia
Master of Science - Marketing
Southern New Hampshire University