Brittany Cano
Portland
Summary
Dynamic marketing professional with a proven track record at Portland Business Journal, excelling in client relationship management and strategic marketing implementation. Successfully launched campaigns that significantly boosted brand awareness and drove business growth. Adept at collaborating with teams to develop creative assets and achieve revenue targets through innovative branding strategies.
Overview
7
7
years of professional experience
Work History
Marketing and Account Executive
Portland Business Journal
07.2021 - Current
- Built relationships with clients and community to promote long term business growth.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
Marketing Representative-College Division
Victoria's Secret PINK
09.2018 - 06.2020
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions across OSU and PSU.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs with corporate offices.
- Devised content strategy to effectively engage target audiences.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Coordinated on-campus events and managed/hired a team of 10 brand ambassadors.
Education
Bachelor of Science - English Literature & Marketing
Portland State University
Portland, OR06-2020
Bachelor of Arts - Communications
California State University, Fullerton
Fullerton, CA06-2016
Skills
- Managing client relationships
- Marketing strategy implementation
- Business development
- Account planning
- Multi-media marketing
- Management staff collaboration
- Campaign management
- Corporate communications
- Creative asset development
- Brand promotion
Accomplishments
Successfully managed the Portland Business Journal's BizWomen Coalition Membership. An exclusive membership for top level c-suite women leaders that provides access to thought leadership roundtables, spotlight profiles within the journal, and elevated receptions. I took over this membership and grew from 30 to 156 in less than a year through digital e-blasts and traditional marketing.
Woman of Impact Honoree-American Heart Association
Nominated by the Executive Director of American Heart Association, I led a 6 week campaign to drive awareness to heart disease in women and create an impact through gift giving. Using my marketing and digital skills, I was able to raise money for the organization.
Timeline
Marketing and Account Executive
Portland Business Journal
07.2021 - Current
Marketing Representative-College Division
Victoria's Secret PINK
09.2018 - 06.2020
Bachelor of Science - English Literature & Marketing
Portland State University
Bachelor of Arts - Communications
California State University, Fullerton
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