Brittany Glover
LA
Summary
Multi-talented strategic thinker excited to utilize my 15-year diverse marketing background and skills. I bring a fresh perspective with a strong reputation of being able to adapt and integrate quickly in order to help team achieve company goals.
Overview
15
15
years of professional experience
Work History
Senior Field Marketing Specialist
Spectrum Reach Sports
06.2017 - Current
- Creates, manages and executes 360 campaigns by planning and implementing strategies designed to generate advertising revenue in Lakers and Dodgers inventory
- Collaborates with sales leadership to develop capabilities pitch decks and sales collateral for key agency and prospective clients
- Executes custom client promotions for sponsorship campaigns that aid in client retention and growth
- Effectively cultivated relationship with a premium client to increase annual spend from $4M to $7.95M in 2025 by generating fresh concepts and activations
Marketing Manager
CBS Radio
05.2015 - 09.2016
- Managed event team and coordinated events with 18k in attendance as official Clippers radio partner
- Developed and executed daily radio promotions to drive traffic to home games
- Implemented strategies to to grow the website, social media, and fan by using competitive data
- Launched consumer growth plans that increased street team appearances by 80% for CBS Radio's key clients and partners
Senior Marketing Coordinator
ESPN
01.2010 - 05.2015
- Assisted in writing, editing and scheduling live reads for advertising campaigns
- Developed and distributed weekly email campaign for subscribers with promotional opportunities
- Lead for coordinating flyaway trips and travel, legal and contract responsibilities
- Coordinated and executed large consumer events that generated more than 100k in annual revenue earnings
Education
Bachelor of Arts - Journalism
California State University - Northridge
Skills
- Partnership Development
- Revenue Generation
- Growth Strategies
- Cross-departmental Alignment
Timeline
Senior Field Marketing Specialist
Spectrum Reach Sports
06.2017 - Current
Marketing Manager
CBS Radio
05.2015 - 09.2016
Senior Marketing Coordinator
ESPN
01.2010 - 05.2015
Bachelor of Arts - Journalism
California State University - Northridge
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