Brittany Martin
Haslet
Summary
Strategic sales and market development leader with 15+ years of experience driving specification-led growth across architectural lighting, controls, and building product markets. Proven ability to lead regional business development strategy, grow multi-state territories, and build high-value relationships across the architecture, engineering, contractor, and developer ecosystem.
Recognized for combining technical expertise in lighting design and controls with strong commercial leadership, enabling manufacturers and agencies to expand market share, increase specification influence, and convert complex projects into long-term revenue streams.
Experienced in team development, territory strategy, client engagement, and cross-functional collaboration to support large-scale commercial and hospitality projects.
Core strengths include:
Regional sales leadership
Market development strategy
Specification sales growth
Team mentoring and talent development
Technical lighting and controls expertise
Executive-level relationship management
Commercial project lifecycle management
Overview
16
16
years of professional experience
Work History
Lighting Consultant | Specification Sales
CS Illumination
Dallas–Fort Worth
01.2025 - Current
- Lead specification-driven sales strategy across commercial, hospitality, retail, and large-scale development projects throughout the region.
- Key contributions:
- Manage high-value relationships with architects, engineers, designers, and developers to drive project specifications and long-term partnerships.
- Provide technical lighting design, photometric analysis, and controls coordination aligned with IES standards and energy code requirements.
- Support national accounts with pricing strategy, value engineering, and specification alignment across multiple projects.
- Influence project outcomes from early design phases through construction completion.
Specification Sales | Architectural Lighting
Hossley Lighting & Power Solutions
01.2023 - 01.2024
- Managed a regional portfolio of architectural lighting manufacturers, driving specification activity within the architecture and engineering community.
- Key contributions:
- Increased specification influence through targeted engagement with design firms and engineering consultants.
- Delivered technical presentations and design support to accelerate product adoption across commercial projects.
- Maintained strong conversion from design specification to contractor purchase and installation.
Director of Sales & Business Development
Dynamic North
Texas, Oklahoma, Arkansas
01.2020 - 01.2022
- Led regional sales strategy for a portfolio of eight architectural and decorative lighting manufacturers across a multi-state territory.
- Key contributions:
- Managed a $5M+ regional territory, achieving 30% revenue growth through targeted market development initiatives.
- Recruited, hired, trained, and mentored sales staff to support territory expansion.
- Developed long-term partnerships with architects, developers, and contractors to increase specification activity and brand visibility.
- Represented manufacturer partners through CEU presentations, design events, and industry engagement programs.
Architectural Sales Director
Clarus
Fort Worth
01.2020 - 01.2020
- Directed regional growth strategy for a design-focused architectural lighting brand.
- Key contributions:
- Expanded market awareness through architect and designer engagement initiatives.
- Delivered educational presentations and CEU programs to increase specification activity.
Senior Specification Sales / Lighting Designer
Lights Fantastic Pro
Dallas
01.2010 - 01.2020
- Led lighting design and specification consulting across high-end residential, hospitality, multifamily, and commercial projects.
- Key contributions:
- Consistently ranked among top revenue producers, closing multiple six-figure months.
- Designed custom lighting layouts, photometrics, and control solutions for large-scale projects.
- Managed project lifecycle from concept through installation while coordinating architects, contractors, and engineers.
Application Engineer – Lighting Controls
Acuity Brands
Irving
01.2013 - 01.2014
- Provided engineering and application support for lighting control systems including nLight, SensorSwitch, ROAM, and LC&D platforms.
- Key contributions:
- Designed control system layouts and assisted engineers and agents with system implementation.
- Translated engineering requirements into field-ready, code-compliant solutions.
Education
Bachelor of Fine Arts - Interior Design
Art Institute of Dallas
Skills
- Sales Leadership
- Market Development Strategy
- Specification Sales
- Architect & Engineering Engagement
- Lighting Design & Photometrics
- Controls Systems Integration
- Commercial Project Lifecycle
- Business Development Strategy
- Team Development & Mentorship
Websites
Accomplishments
- Territory Revenue Growth Expanded regional territory revenue by 30%, exceeding $5M annual sales targets.
- Specification Market Expansion Developed 20+ new architect and developer accounts, increasing regional market share.
- Manufacturer Portfolio Leadership Managed and grew an eight-brand manufacturer portfolio across multiple states.
- Consistent High Revenue Performance Delivered multiple six-figure sales months through project-driven specification strategy.
Timeline
Lighting Consultant | Specification Sales
CS Illumination
01.2025 - Current
Specification Sales | Architectural Lighting
Hossley Lighting & Power Solutions
01.2023 - 01.2024
Director of Sales & Business Development
Dynamic North
01.2020 - 01.2022
Architectural Sales Director
Clarus
01.2020 - 01.2020
Application Engineer – Lighting Controls
Acuity Brands
01.2013 - 01.2014
Senior Specification Sales / Lighting Designer
Lights Fantastic Pro
01.2010 - 01.2020
Bachelor of Fine Arts - Interior Design
Art Institute of Dallas