BRITT SAUER
New York,NY
Summary
A results-driven-leader with over a decade of experience as an eCommerce & digital marketing specialist in the beauty, fashion and wellness spheres. By focusing on the current climate in commerce and the fast paced environment of everchanging consumer wants and needs, I successfully increased topline revenue by 136% in February of 2025 at Biologique Recherche. Many priorities included efforts in gaining new customers and optimizing spend, updating the site navigation and UX/UI, and nurturing our 3PL and CX teams.
Overview
11
11
years of professional experience
Work History
E-Commerce Director
Biologique Recherche
New York
03.2025 - Current
- Own digital roadmap to ensure the business achieves optimal growth.
- Implement strategies and software technologies in order to drive new consumer traffic to the site that of which supports our B2B partners business too.
- Track key KPIs closely while developing simulations based on website updates to project revenue potential and outcomes.
- Continuously support and liaise with project management teams within development and UX/UI to execute the best user journey.
- Deliver monthly analytical reports to find patterns within the business and share possible solutions.
- Own PNL in order to maintain an EBITDA of 30%.
- Identify key global market trends while analyzing competitive brands to implement strategies to ensure LTV.
- Responsible for the paid advertising strategy in the market, including spend and ROAS for ads, including PMAX ads, display ads, SEO/SEM, and sponsored social ads.
- Cultivate strong relationships with our 3PL, while managing our in-house CX team of experts daily.
Head of E-Commerce & Performance Marketing
KEVYN AUCOIN BEAUTY
New York
07.2021 - 03.2025
- Responsible for all brand website revenue, including P&L topline, bottom line, and margin.
- Owned DTC marketing campaigns, analytical reporting, paid advertising, CRM, and all site functionality, UX/UI, and product sell-through.
- Aligned all initiatives with KPIs, some of which include: customer retention, ROI, ROAS, AOV, conversion, traffic, LTV, and new customer acquisition.
- Developed the DTC brand.com marketing calendar while liaising with the marketing, warehouse, and customer service teams on high-level details.
- Owned all SMS and email marketing; delivered briefs to design, create segments, flows, retention strategies, and promotional efforts.
- Manage teams on a daily basis, including the sales associate and customer service teams, to ensure all initiatives are streamlined and evolving.
Marketing Director & Operations
WOOM CENTER
New York
05.2019 - 06.2021
- Owned the funnel marketing and content strategy for all promotions, experiences, and events
- Created analytical reports based on revenue, consumer behavior, and overall sales performance.
- Managed Google Analytics, paid Facebook Ads, and SEO/SEM.
- Built and executed emails to gain brand awareness, increase ROI, and educate on the holistic benefits of our offerings.
- Hosted webinars, online sessions, and events for a well-rounded, personal online experience during the pandemic.
- Managed employees and partners, both in-person and virtually.
Digital Marketing Specialist
BRITT SAUER CONSULTING
Global
03.2019 - 11.2020
- Edible Beauty Australia (Skincare): Launched a loyalty program and assisted with the email marketing plan via the Shopify platform.
- Spearheaded a retention strategy in order to facilitate stronger relationships with loyal consumers, to liaise with the loyalty launch.
- Strengthened digital strategy with segmented and triggered email flows.
- WOOM Center (Wellness): Developed email and CRM strategy.
- Implemented inbound marketing strategies to generate more organic traffic and leads for the client.
- Measured and reported performance of digital campaigns to assess against goals, ROIs, and KPIs.
Digital Onsite & CRM Manager
NUDESTIX
New York, Canada
04.2017 - 12.2018
- Owned CRM strategy with email campaigns, loyalty, and affiliate programs, while nurturing relationships across digital channels.
- Launched loyalty and affiliate programs.
- Presented monthly analytical reports on sales, social activations, paid ads, email performance, and innovative ideas to implement.
- Developed an annual calendar for the e-commerce site and put timelines in place for all teams based on budgets.
- Devised strategies onsite based on improving abandoned cart, AOV, and conversion rates, for example, A/B testing.
- Led the agency in UX/UI development, SEM/SEO, and paid ad campaigns.
Marketing Admin Manager
SEPHORA DIGITAL SEA
, Singapore
08.2014 - 08.2016
- Maintained the backend of the site, developed entirely by our in-house engineers, for optimal experience per site, per country.
- Managed the yearly campaign calendar based on trend reports, product launches, and brand launches for the SEA market.
- Liaised all content with the design, merchandising, and PR teams to ensure all details were cross-functionally comprehended.
Education
BBA - Business Marketing
LIM COLLEGE
New York, NY12.2013
Skills
- Leader in digital marketing
- Adept in fast-paced environment
- Key decision making qualities
- Expert in kind communication and teamwork
- Highly organized and analytical
- Quick learner
- Proficient in ShopifyPlus, GA, paid search and paid social advertising, Yotpo, Klaviyo, Attentive, Shopify plug-ins, Salesforce, Qliksense and customer service software management
Timeline
E-Commerce Director
Biologique Recherche
03.2025 - Current
Head of E-Commerce & Performance Marketing
KEVYN AUCOIN BEAUTY
07.2021 - 03.2025
Marketing Director & Operations
WOOM CENTER
05.2019 - 06.2021
Digital Marketing Specialist
BRITT SAUER CONSULTING
03.2019 - 11.2020
Digital Onsite & CRM Manager
NUDESTIX
04.2017 - 12.2018
Marketing Admin Manager
SEPHORA DIGITAL SEA
08.2014 - 08.2016
BBA - Business Marketing
LIM COLLEGE
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