Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Brittany Serhus

Paramus

Summary

Results-oriented Digital Marketing Specialist dedicated to increasing visibility, brand awareness, and conversions with optimized online marketing strategies.

Overview

10
10
years of professional experience

Work History

Senior Digital Marketing Specialist

ENAVATE
01.2022 - Current
  • Developed and executed comprehensive digital marketing strategies to enhance brand visibility and engagement.
  • Analyzed performance metrics using Google Analytics to refine SEO and PPC initiatives, improving overall campaign effectiveness.
  • Conducted keyword research to identify high-traffic search terms for PPC advertising campaigns.
  • Created compelling ad copy that effectively communicated the unique selling points of products or services, driving higher click-through rates.
  • Developed data-driven digital marketing plans to drive lead generation and conversion rate optimization.

Senior Digital Marketing Specialist

Velosio
04.2017 - 01.2021
  • Implemented SEO strategy and increased organic traffic by an average of 30%
  • Increased inbound leads
  • Developed strategy to boost referral traffic
  • Analyze keywords, campaign structure, messaging, and results to enhance digital strategy
  • Outline key messaging for direct marketing campaigns
  • Create monthly report and adapt strategy accordingly
  • Develop optimized website and landing pages
  • Manage co-sell solutions and Microsoft Partner Center profiles

Marketing Coordinator

PCG Digital Marketing
12.2015 - 04.2017
  • Develop and write email campaigns for PCG Companies
  • Provide high-quality content for blogs and landing pages
  • Boost consumer awareness through social media marketing
  • Advertising for PCG Companies promotions and events
  • Planning and on-boarding for PCG Companies conferences

Education

Bachelor of Science - Business Marketing

Ramapo College of New Jersey
Mahwah, NJ
2015

Skills

  • Google Analytics certified
  • Search Engine Marketing
  • Search Engine Optimization
  • Keyword planning, testing, and optimization
  • Web Analytics
  • Campaign development and tracking
  • Landing page development
  • Paid and organic social media management

Affiliations

Alpha Kappa Psi: Chi Upsilon chapter founding brother and recruitment chair.


Timeline

Senior Digital Marketing Specialist

ENAVATE
01.2022 - Current

Senior Digital Marketing Specialist

Velosio
04.2017 - 01.2021

Marketing Coordinator

PCG Digital Marketing
12.2015 - 04.2017

Bachelor of Science - Business Marketing

Ramapo College of New Jersey

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