Hi, I’m
Isabella Cornaby
Knoxville,TN
Summary
Results-oriented digital marketing specialist with a strong background in content creation, social media management, and e-commerce. Seeking to leverage my skills and experience to drive growth for a dynamic company.
Overview
6
years of professional experience
Work History
OutMotoring.comKnoxville, TN
Digital Marketing Specialist
12.2021 - Current
Job overview
- Create brand-centric, engaging content for email campaigns, social media platforms, and company website
- Utilize Google Analytics to review website traffic and implement paid ads to raise social media engagement by 30%
- Design new graphics and layouts for email campaigns to improve click rate by 82% and open rate by 88%
- Perform weekly audits of wholesale and retail pricing for hundreds of SKU's to maintain consistent margins
OutMotoring.comKnoxville, TN
E-commerce and Product Photo Editor
06.2017 - Current
Job overview
- Photograph detailed product photos for website, edited photos using Adobe Photoshop Elements and upload them to website
- Audit and optimize website for performance, visibility, and accessibility
Milltek CorpAlcoa, TN
Marketing Assistant
02.2023 - 06.2023
Job overview
- Created, managed, and executed social media content, strategy, and engagement efforts across four brands
- Assisted with copywriting and design of weekly email campaigns using MailChimp and Shopify
- Enhanced and redesigned older websites for improved user experience using Squarespace and Shopify
Lakeside TavernKnoxville, TN
Server
03.2021 - 12.2022
Job overview
- Ensured optimal guest experiences through prompt dining service and expert knowledge of food and beverage pairings
Old NavyKnoxville, TN
Brand Ambassador Team Lead
06.2017 - 05.2021
Job overview
- Promoted a positive company image through exceptional customer service
- Acted as a team lead for a store section
Education
The University of Tennessee, Haslam College of BusinessKnoxville, TN
Bachelor of Science in Business Administration from Marketing, Economics Collateral
05.2023
University Overview
- Magna Cum Laude
Skills
- Google Analytics certified
- Google Ads Search Certified
- Social Media Digital Marketing / SEO / SEM
- Photo and Video Editing for E-Commerce
- Excellent Multitasking Skills
- Microsoft Office Proficient
- Market Research, Forecasting, and Analysis
- Use of Google Drive, Dropbox, and Mailchimp, Squarespace and Shopify
Timeline
Marketing Assistant
Milltek Corp
02.2023 - 06.2023
Digital Marketing Specialist
OutMotoring.com
12.2021 - Current
Server
Lakeside Tavern
03.2021 - 12.2022
E-commerce and Product Photo Editor
OutMotoring.com
06.2017 - Current
Brand Ambassador Team Lead
Old Navy
06.2017 - 05.2021
The University of Tennessee, Haslam College of Business
Bachelor of Science in Business Administration from Marketing, Economics Collateral
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