Brittany Woodard
Summary
Digital Commerce Marketing and Merchandising Executive with over 10 years of experience driving digital growth and transformation for Fortune 500 and global consumer brands. Expertise in enhancing digital shelf performance and aligning executive leadership on commercial strategies to scale digital consumer experiences. Proven ability to manage $485M+ digital commerce portfolios and lead cross-functional teams across sales, marketing, data & analytics, creative production and operations to accelerate revenue growth.
Overview
2027
2027
years of professional experience
Work History
Director of Merchandising
Perry Ellis International
Doral
2026 - Current
- Lead digital merchandising and product strategy across a $35M+ Amazon apparel portfolio spanning owned and licensed brands, partnering with executive leadership to strengthen digital shelf performance, customer experience, and commercial growth
- Analyze sales data, market trends, and consumer insights to refine product selection and inform pricing strategy to maximize profitability
- Partner with Sales, Planning, Brand Marketing, Creative, and Digital teams to optimize assortment architecture, improve discoverability, and identify whitespace opportunities
- Established enterprise merchandising governance and scalable content operations with standardized workflows for Amazon PDPs, Brand Stores, and marketplace execution
- Developed executive reporting to connect digital shelf health, assortment productivity, and marketplace performance with strategic business decisions
- Enhanced engagement and average order value for key apparel brands through product storytelling, assortment optimization, and consumer-focused merchandising
Sr. DTC Marketing & Merchandising Strategy Lead
Samsung Electronics of America
Englewood Cliffs
2025 - 2026
- Directed enterprise DTC merchandising initiatives for Samsung.com, aligning promotional operations with marketing and site functions during high-profile launches
- Led platform transformation and site migration projects that improved customer experience and streamlined digital merchandising operations
- Translated customer friction into actionable insights that influenced business and technical decisions for increased conversion and revenue growth
- Established operating frameworks in Jira, Confluence, Smartsheet to enhance governance and transparency in launch processes
NA eCommerce Marketing Strategy & Content Lead
Colgate-Palmolive
New York
2023 - 2025
- Directed content strategy for $485M+ North American digital commerce across 13 brands and four business units
- Managed digital commerce content investment forecasting and budget governance to enhance ROI
- Utilized Nielsen & Profitero analytics and digital shelf audits to improve content quality and competitive performance
- Built and led a hybrid team of 13 creatives and production staff, increasing output by 200% through operational redesign
- Implemented monday.com workflows to increase productivity by 30% and improve visibility across enterprise
- Contributed to fiscal year 2024 digital commerce growth of 15.9% in North America
Digital Commerce Content Manager
Colgate-Palmolive
New York
2022 - 2023
- Led go-live strategy for major innovation and renovation initiatives across Amazon, Walmart, Target, and DTC
- Implemented SEO best practices, enhancing online content discoverability and driving increased traffic
- Conducted market research with data & analytics to identify consumer insights and trends, informing targeted content creation
- Established North American content governance, approval workflows, and ways of working across Marketing, Sales, Legal, Regulatory, Procurement and agency partners
- Maintained editorial calendar, streamlining planning for upcoming content initiatives
- Standardized PDP frameworks and digital shelf best practices, improving execution consistency and organizational capability
Director of eCommerce & Commercial Digital
Kayco Inc. & Royal Wine Corp
Bayonne
2022 - 2022
- Collaborated with executive leadership to establish first enterprise digital commerce roadmap, covering DTC, Amazon, SEO, paid media, and omnichannel retail
- Engineered scalable digital infrastructure workflows and operating models for sustained commerce growth
- Formulated integrated marketing strategies that enhanced traffic engagement and conversion rates
- Led 17-member cross-functional team in creative content and digital marketing initiatives
- Implemented new technologies to streamline processes and enhance productivity
- Created detailed project plans that outlined timelines, goals, budgets, staffing needs, and requirements to ensure successful execution
- Cultivated customer relationships by promptly addressing inquiries and complaints, enhancing overall satisfaction
- Prepared board meeting presentations that summarized key developments, facilitating informed decision-making
eCommerce Creative Production & Operations Lead
Newell Brands
Hoboken
2017 - 2022
- Directed digital commerce content and retail readiness for $150M+ portfolio across 16 global brands
- Served as global Amazon marketplace lead, supporting five European markets: France, Germany, Spain, Italy, and the UK
- Developed enhanced content strategy in North America by aligning consumer insights with retailer algorithms
- Established governance frameworks and digital shelf standards as subject matter expert for Syndigo and Salsify to enhance content consistency
- Optimized taxonomy navigation and browse structures, resulting in improved findability and category productivity on digital platforms
- Trained and mentored team members on operational procedures and best practices to foster a culture of operational excellence
- Conducted regular meetings to review progress and identify areas for improvement
- Identified process inefficiencies and developed solutions to enhance operations
eCommerce Account Executive
Quidsi Inc.
Jersey City
2016 - 2017
- Managed a $36M consumables portfolio across Amazon, Soap.com, and Diapers.com
- Developed pricing, assortment architecture, promotional, and forecasting strategies supporting category growth
- Coordinated with marketing teams to align strategies and optimize campaign effectiveness.
- Oversaw client accounts to drive satisfaction and improve retention.
- Streamlined communication between clients and internal teams to enhance project update efficiency.
- Generated weekly reports on sales performance against targets for upper management review
- Provided timely customer support to resolve any issues quickly and efficiently
- Partnered with supply chain teams to improve inventory accuracy, reduce stockouts, and strengthen retail readiness
Education
Bachelor of Science - Business Management
New Jersey City University
Jersey City, NJ01-2016
Skills
- Digital Commerce Strategy (Retailercom & DTC)
- Digital Merchandising
- Digital Content Production
- CEJ enhancements
- Assortment planning
- GTM strategy
- Project management
- Budget oversight
- Vendor negotiation skills
- PIM/DAM governance
- SEO Strategy
- Nielsen
- Profitero
- Google Analytics
- Salsify
- Syndigo
- Jira & Confluence
- Mondaycom
- Adobe Workfront
- Figma
- Bynder
Timeline
Director of Merchandising
Perry Ellis International
2026 - Current
Sr. DTC Marketing & Merchandising Strategy Lead
Samsung Electronics of America
2025 - 2026
NA eCommerce Marketing Strategy & Content Lead
Colgate-Palmolive
2023 - 2025
Digital Commerce Content Manager
Colgate-Palmolive
2022 - 2023
Director of eCommerce & Commercial Digital
Kayco Inc. & Royal Wine Corp
2022 - 2022
eCommerce Creative Production & Operations Lead
Newell Brands
2017 - 2022
eCommerce Account Executive
Quidsi Inc.
2016 - 2017
Bachelor of Science - Business Management
New Jersey City University