Experienced fashion designer and creative director with a strong background in illustration, sewing and product development. Brings concepts from idea to production while supporting brand consistency.
Overview
17
17
years of professional experience
Work History
Owner and Designer
Eastnwestlabel
Costa Mesa, California
10.2015 - 10.2026
Lead EastNWestLabel brand operations across product sales and customer service, production and design.
Developed hand drawings, technical sketches and design concepts for clothing samples and revisions.
Produced graphic design work including logos, icons, flyers, brochures, and other print or web visuals.
Developed marketing content for EastNWestLabel social media and promotions, overseeing pre and post production for ecom and lifestyle photoshoots.
Facilitated communication with fabric vendors to ensure timely delivery of materials. and managed production steps for EastNWestLabel apparel and accessories.
Managed daily business operations, including hiring and training staff, providing direction and guidance to employees.
Monitored project execution, progress, and workmanship to ensure on-time deliverables.
Worked with production teams on fabric choices, colors, and finish details.
Reviewed sample garments for fit, style, and brand consistency.
Updated product listings, pricing, and inventory for EastNWestLabel collections.
Responded to customer inquiries, custom requests, and purchase support for EastNWestLabel.
Prepared presentation boards for new concepts and collection reviews.
Illustrator
Studio HS
New York City, NY
08.2012 - 01.2018
Created custom artwork for private and corporate events, enhancing brand visibility for high-profile clients including Ferrari, Bergdorf Goodman, MAC, Saks 5th Ave, and SLS Hotels.
Transformed creative briefs into detailed sketches and final illustrations, ensuring alignment with client vision and project goals.
Applied expertise in Adobe programs and diverse mediums to effectively meet project requirements and artistic objectives.
Managed multiple illustration assignments while meeting Studio HS project timelines.
Provided creative input during team meetings regarding new project ideas.
Fashion Closet Assistant
Elle Magazine
New York City
08.2009 - 08.2011
Coordinated samples and assets for fashion and beauty shoots, ensuring all items were readily available for creative teams.
Assisted set dressers and organized products on site to maintain an efficient workflow during shoots.
Supported editorial scheduling and meeting coordination for Elle Magazine teams.
Managed inbox correspondence, routing requests to appropriate fashion and content staff.
Prepared briefs, notes, and documents for editor and contributor reviews.