Britton Stockstill Crosby, RD

Recruited to grow sales in the Colorado region, selling pediatric and adult healthcare products. My key areas of responsibility include:

• Analyze customer data to identify trends, preferences, and opportunities for sales growth.
• Develop and implement sales strategies that value the benefits of healthcare products in terms of improved patient outcomes, cost savings, and overall value to the healthcare system (IDN).
• Position products strategically to fit within the managed care landscape.
• Collaborate with Medical Directors, Pharmacy Directors, and buyers, MDs, RNs, EPIC techs, and medical staff for coordinating product orders.
• Facilitate effective communication between hospitals and primary care practitioners for sales growth.
• Create digital marketing assets and develop compelling selling visuals as a leader in developing a key lead generation strategy.
• Provide guidance, training, and mentorship to new hires.

• Managed the Southeast Colorado territory.
• Analyzed data to identify trends in customer behavior, and developed monthly, quarterly, and annual sales strategies.
• Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
• Delivered sales presentations to IDN executives, directors, and managers, differentiating Enfamil from the competitive set.
• Educated and sold innovative, first-to-market pediatric products to hospitals, and primary care pediatric and family practices.
• Selected as an onboarding sales coach to develop and motivate new sales team hires.
• Led sales planning, development, and account management skills workshops at national sales meetings.