Brooke Brumbelow

As the Public Relations Director for an education system, I play a pivotal role in shaping the overall communication strategy and fostering a cohesive environment among stakeholders. My responsibilities encompass:

• Developing, implementing, and maintaining a communications strategy and plan: crafting comprehensive communication strategies that align with the educational goals and ensure consistent messaging across all platforms.
• System-Wide Strategic Planning: Designing and executing strategic plans that drive the long-term vision and objectives of the school system.
• Brand Management: Overseeing the school's brand identity, ensuring it reflects the values and mission of the education system.
• Community Engagement: Building strong relationships with the community through outreach programs, events, and partnerships to enhance public perception, and support.
• Marketing and Advertising Initiatives: Leading marketing campaigns and advertising efforts to promote the school system and its achievements.
• Content creation for social media platforms: producing engaging and informative content for social media to increase visibility and engagement with the school community.
• Organizing and Creating Special Events: Planning and executing events that highlight the school's successes, and foster a sense of community.
• Collaborating with Multiple Stakeholders: Working closely with teachers, administrators, parents, and community leaders to ensure effective communication and collaboration.
• Adaptability to Current Trends: Staying ahead of trends in the education and business industries, and adapting strategies to remain relevant and effective.
• Enhancing Overall Climate and Culture: Implementing communication practices that improve the overall climate and culture within the school system, fostering a positive, and inclusive environment.

As a coach, I am committed to developing athletes' skills, teamwork, and sportsmanship at both the middle and high school levels. My duties include:

• Head Coach, JV Middle School Girls' Basketball Team: Collaborated with the Varsity Head Coach, organized practices, managed game-day preparations, and promoted a positive team environment. (2021-23)
• Assistant Coach, Middle School Girls' Varsity Basketball Team: Supported practice sessions, provided individual coaching, assisted in game plans and execution, and promoted teamwork. (2021-23)
• Assistant Coach, High School Varsity Competition Cheerleading: Assisted in choreographing routines, organized practices, provided mentorship, and managed competition logistics. (2022)
• Assistant Coach, Varsity High School Basketball: Collaborated with the head coach, analyzed game film and data, provided individual coaching, assisted in game-day preparations, and encouraged team culture. (2022-2024)

As an educator, I was committed to cultivating an enriching and motivational educational space for all learners. Some of my day-to-day duties included:

• Developing and implementing engaging lesson plans aligned with state standards to enhance students' reading, writing, and critical thinking skills.
• Utilizing a variety of instructional strategies, including differentiated instruction, to meet the diverse needs of students.
• Integrating technology into the classroom to support interactive learning and digital literacy.
• Fostering a positive and inclusive classroom environment that encouraged student participation and collaboration.
• Assessing student progress through formative and summative assessments, providing timely and constructive feedback.
• Collaborating with colleagues, parents, and administrators to support student success and address any academic or behavioral concerns.
• Organizing and leading extracurricular activities, such as book clubs and writing workshops, to promote a love of literature and writing.
• Independently led the yearbook initiative, guiding the design, editing, and production processes.
• Managing and facilitating communication through social media platforms, emails, and newsletters.

As the Communications Manager, I focused on shaping the public image of the NBA's Magic, while ensuring effective communication with various stakeholders. Some of my duties included:

• Implementing communication strategies and restructured organizational frameworks across departments.
• Media relations: building and maintaining positive relationships with local, national, and global media outlets.
• Coordinating with various departments.
• Conducting ongoing evaluations of systems.
• Develop engaging content for social media platforms.
• Providing assistance to players and coaches.

As the Communications Assistant, I supported the UGA Athletic Department's communication efforts in ways such as:

• Media coordination
• Press coverage monitoring
• Social media management
• Media credentials management
• Press releases and advisories
• Support for players and coaches