BROOKE FERA
Summary
Creative marketing leader with 9+ years of experience shaping brand storytelling, producing integrated campaigns, and building engaged communities through strategic content, partnerships, and experiential marketing. Experienced leading creative from concept through execution while collaborating across marketing, PR, legal, partnerships, production, and talent to deliver culturally relevant campaigns that strengthen brand affinity and audience engagement. Passionate about creating thoughtful, consumer-first experiences that connect brands with people in meaningful ways.
Overview
14
14
years of professional experience
Work History
Manager, Brand Marketing & Creative Production
Madison Square Garden
New York, NY
10.2017 - Current
- Lead brand storytelling, creative strategy, and integrated marketing campaigns for Knicks City Dancers and Knicks City Kids, driving audience growth through social content, live events, experiential activations, and strategic partnerships
- Concept, produce, and direct creative campaigns from ideation through execution, including photoshoots, talent-led storytelling, branded content, and cultural activations
- Lead branded partnership strategy and execution, developing creative concepts, managing client communication, coordinating talent, and delivering integrated marketing campaigns
- Manage cross-functional initiatives across Marketing, Creative, PR, Legal, Partnerships, Production, and external collaborators to bring campaigns and brand moments to life
- Develop and execute always-on social strategy across Instagram and TikTok, overseeing editorial planning, content calendars, campaign rollouts, platform optimization, and real-time content opportunities
- Grow a digital community of 600K+ followers through platform-specific strategy, audience insights, and data-informed storytelling, producing high-performing content with more than 30M views
- Shape creator and talent strategy for 14+ Knicks City Dancers, guiding personal brand development, content creation, platform best practices, and alignment with organizational brand standards
- Manage multiple concurrent creative initiatives, overseeing project timelines, approvals, resources, budgets (if applicable), and stakeholder communication from concept through final delivery
- Analyze audience behavior, platform trends, and campaign performance to optimize content strategy, strengthen engagement, and identify new growth opportunities
Dance Teacher and Choreographer
Moves and Motions Dance
New York, NY
09.2012 - Current
- Dance instructor at a competitive studio teaching technique and choreography
- Mentoring students in performance, discipline, and confidence
Knicks City Dancer
Madison Square Garden
New York, NY
10.2017 - 06.2022
- Performed at Madison Square Garden for NY Knicks Home games and events while representing the brand as a performer and ambassador
- Dance Captain 2021-2022
- Halftime performances with Iggy Azalea, A$AP Ferg, Ashanti, A Boogie with a Hoodie
Market Agent
Abercombie & Fitch
New York, NY
07.2018 - 07.2019
- Supported brand initiatives through weekly assignments, creating content that showcased the product in an authentic, lifestyle-driven way.
- Represented the brand at events, helping bring campaigns to life through in-person engagement and on-the-ground activations.
Education
Bachelor of Fine Arts - Tisch Dance
New York University
New York05-2017
Skills
- Social Media Strategy
- Brand Strategy
- Social-First Storytelling
- Brand Voice Development
- Cultural Trend Forecasting
- Audience Growth Strategy
- Cross-Platform Campaigns
- Creative Direction
- Talent & Creator Strategy
- Performance Analytics
- Social Listening
- Cross-Functional Leadership
- Team Development
Core Expertise
- Brand Marketing
- Creative Strategy
- Brand Storytelling
- Creative Production
- Partnership Marketing
- Experiential Marketing
- Go-to-Market Campaigns
- Talent & Creator Strategy
- Cross-Functional Leadership
- Audience Growth Strategy
Platform Fluency
Instagram, TikTok, YouTube, Pinterest, Facebook, X/Twitter
Software
Adobe Creative Suite, Canva, CapCut, Airtable, iMovie, Meta Business Suite, TikTok Analytics
Timeline
Market Agent
Abercombie & Fitch
07.2018 - 07.2019
Manager, Brand Marketing & Creative Production
Madison Square Garden
10.2017 - Current
Knicks City Dancer
Madison Square Garden
10.2017 - 06.2022
Dance Teacher and Choreographer
Moves and Motions Dance
09.2012 - Current
Bachelor of Fine Arts - Tisch Dance
New York University