Brooke Kaye
Wayne,NJ
Summary
Results-driven Email Marketing Professional specializing in campaign execution and client management. Leveraged Adobe Campaign and data analysis to optimize performance and enhance engagement. Collaborated cross-functionally to deliver actionable insights that align with KPIs and drive client success.
Overview
15
15
years of professional experience
Work History
Account Lead / Senior Email Campaign Manager
Raare Solutions
01.2020 - Current
- Serve as primary client lead for BMW Motorrad and regional campaigns
- Manage end-to-end campaign execution across intake, build, QA, deployment, and reporting
- Oversee 10+ concurrent campaigns, ensuring deadlines and KPIs are consistently met
- Lead weekly client status calls and improve campaign workflows and processes
- Delivered performance insights and optimization recommendations to enhance campaign effectiveness
- Translate campaign requirements (CRFs → PRFs) into executable workflows
- Built and deployed campaigns in Adobe Campaign, utilizing dynamic templates and segmentation for targeted outreach
- Executed QA with Litmus, troubleshooting post-deployment issues to ensure campaign integrity
- Deliver performance insights (opens, clicks, engagement) and optimization recommendations
Senior Analyst, Promotional Messaging
ConnectiveRx
01.2018 - 01.2020
- Managed behavior-based and triggered email campaigns for healthcare clients to enhance targeted communication
- Managed behavior-based and triggered email campaigns across healthcare clients
- Delivered campaign performance reports tied to KPIs and engagement metrics
- Coordinated execution of campaigns with Product, Creative, and Web teams, ensuring alignment with strategic goals
CRM Email Marketing Specialist
GALE Partners
01.2017 - 01.2018
- Executed CRM campaigns that increased customer acquisition, engagement, and retention
- Built dynamic email templates and conducted QA to ensure accurate campaign deployment
- Analyzed performance data to refine targeting strategies and enhance campaign effectiveness
- (BMW NA)
Resource Manager / Campaign Operations
Hamilton Park Group
01.2016 - 01.2017
- Managed workflows and resource planning using Salesforce and Workfront to streamline operations
- Coordinated digital campaign timelines and stakeholder engagement to ensure timely execution
- Performed QA and post-launch validation to ensure campaign quality and effectiveness
- Collaborated with WebMD team on projects
Email Marketing Account Manager
Redi-Data / Yesmail Interactive
01.2011 - 01.2015
- Managed client relationships, executing full lifecycle email campaigns to enhance engagement
- Delivered reporting insights and optimization recommendations to improve campaign performance
- Ensured accuracy and deliverability across multiple ESP platforms, facilitating effective communication
Education
Bachelor of Science - Business Management
LIU C.W. Post
Skills
- Email marketing
- Campaign execution
- Adobe Campaign
- A/B testing
- Performance optimization
- Data analysis
- Reporting and insights
- Email service platforms
- Salesforce skills
- CRM expertise
- Litmus proficiency
- HTML skills
- Project management
- Cross-functional teamwork
- Client success
- Account management
- Office Suite proficiency
Websites
Timeline
Account Lead / Senior Email Campaign Manager
Raare Solutions
01.2020 - Current
Senior Analyst, Promotional Messaging
ConnectiveRx
01.2018 - 01.2020
CRM Email Marketing Specialist
GALE Partners
01.2017 - 01.2018
Resource Manager / Campaign Operations
Hamilton Park Group
01.2016 - 01.2017
Email Marketing Account Manager
Redi-Data / Yesmail Interactive
01.2011 - 01.2015
Bachelor of Science - Business Management
LIU C.W. Post