Brooke Spicer
Prairie Village,KS
Summary
Accomplished business development professional with a proven track record of nurturing long-term client relationships through a consultative sales approach. Consistently surpasses sales targets while enhancing brand awareness and expanding market presence. Expertise in lead generation, account management, and strategic sales planning drives significant company growth. Recognized for exceptional communication and negotiation skills, fostering customer loyalty and satisfaction.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Professional Sales Consultant
HealthInsight LLC
Overland Park, KS
01.2014 - Current
- Achieved a 93% growth in the market segment for pharmacogenomics, hereditary, and toxicology.
- Achieved top ranking among 8 sales representatives in pharmacogenomic sales for Kansas/Missouri.
- Educated healthcare professionals in pain management, family practice, internal medicine, and pediatrics on allergy, hereditary conditions, toxicology, and pharmacogenomics.
- Acquired fresh clients via strategic and proactive outreach.
- Cultivated strong connections with team members, clients, doctors, and decision-makers to boost sales outcomes.
- Managed sample inventory, expenses, and relevant paperwork.
- Implemented pharmacogenomic testing, medication monitoring, allergy, and hereditary testing.
- Forged productive partnerships with healthcare providers and key speakers in specific region.
Founder & CEO
River City Laboratory
St. Joseph, MO
05.2021 - 12.2022
- Founded and expanded River City Lab from the ground up.
- Oversaw full spectrum of organizational functions and fiscal status.
- Handled coordination of structure, vendors and staff teams, ensured quarterly board communication.
- Secured initial funding for PCR testing equipment.
- Recruited and partnered with medical director and lab manager.
- Supervised brand development and promotion.
- Oversaw recruitment and management of third-party billing consultants.
- Supervised and coordinated activities of external sales teams.
- Directed overall sales and client assistance efforts.
- Coordinated equipment procurement and maintenance.
- Executed software deployment for lab data management.
- Worked jointly with various corporations to facilitate international travel testing.
- Supervised partnerships with reference laboratories.
- Spearheaded sales strategies tailored to dynamic market demands.
- Directed strategic interface decisions for prominent clients and partners.
- Validated panels driven by market reimbursements.
Account Manager
Genetworx Laboratory
Glen Allen, VA
01.2020 - 05.2021
- Initiated and executed the roll-out of more than 200 facilities for two national accounts amidst Covid.
- Onboarded over 50 assisted living and memory care during COVID pandemic.
- Hired, supervised, and educated two new support staff.
- Broadened covid services to target employer market for concierge testing.
- Developed program for routine testing of 3000 food plant employees monthly.
- Supported mobile testing efforts for a health system with 11 locations in rural Missouri.
Account Executive
True Health Diagnostics
Frisco, TX
06.2018 - 03.2019
- Engaged with more than 200 potential clients on a monthly basis.
- Advanced growth in lipid, allergy, hormone, and toxicology divisions located in Kansas.
- Transitioned existing accounts seamlessly during the move to True Health.
- Boosted referral rates through scheduled lunch meetings.
- Established a comprehensive platform for metals and micronutrients in Kansas.
- Handled daily account management tasks for clients, covering phlebotomy, supplies, shipping, results inquiries and interface support.
Consultant
Galichia Management Group
Wichita, KS
07.2014 - 12.2017
- Oversaw client base spanning 200 clients in five regions, fostering reliable relationships and driving business growth.
- Assessed client requirements to enhance lead generation and conversion.
- Organized and managed programs to foster productive referral collaborations.
- Directed toxicology initiatives enhancing additional income streams for Kentuckiana Medical Center.
Consultant, Program Manager
Health Data Specialists-Univ. of Kansas Hospital
Kansas City, KS
01.2013 - 12.2014
- Managed integration of ICD-10 across IT, interfaces, and nursing informatics.
- Oversaw integration plans between Epic and external vendors.
- Managed overall budgeting and planning, ensuring critical path support through prioritization of tasks.
- Ensured compliance with HIPAA regulations by coordinating testing processes.
- Created a comprehensive company-wide training strategy.
Consultant,
Beyond Medicine
Kansas City, MO
01.2012 - 01.2013
- Fostered growth of new business relationships to drive patient retention.
- Educated new hires on both new and existing product offerings in expanding regions.
- Managed market oversight to boost lead generation.
- Directed sales and finance operations while negotiating distribution contracts.
- Facilitated key relationships between suppliers and physicians to initiate a comprehensive medical approach across three clinics.
Project Manager & Consultant
Cerner Corporation
Kansas City, MO
01.2004 - 10.2012
- Conducted on-site assessments for Meaningful Use and ICD-10 to uncover potential risks.
- Executed tailored Cerner assessments for multiple client Millennium applications to ensure adherence to regulatory changes during conversions.
- Prioritized opportunities to secure incentive dollars in custom project plans for Meaningful Use and ICD-10.
- Collaborated with cross-functional teams on updates, build, testing, and production support issues.
- Directed and completed several upgrade projects in top-tier educational healthcare facilities.
- Implemented enhancements in FirstNet, orders, documentation, CCM, mPages, MedsRec, PowerNote, and Ambulatory.
- Orchestrated execution and delivery of optimization assessments at both small- and large-scale Millennium solutions sites.
- Engaged cross-functional teams for successful implementation of designs and assessments.
- Developed scope and contracts for optimization assessments.
- Collaborated with clients and finance teams to budget for new systems and project updates.
Education
Bachelor of Science - Psychology/Biology
University of Kansas
Lawrence, KS01.2004
Skills
- Product launch
- Client engagement
- Diagnostic testing
- Sales planning
- Territory management
- Cross-selling strategies
Certification
- Extensive coursework in biology
- Six Sigma Yellow Belt
- Effective Communication
- Advanced Presentations
- Microsoft Training for Project Managers
- Consulting 101
- Night On the Town
- Consulting Rising Star
- Velocity MVP
Timeline
Founder & CEO
River City Laboratory
05.2021 - 12.2022
Account Manager
Genetworx Laboratory
01.2020 - 05.2021
Account Executive
True Health Diagnostics
06.2018 - 03.2019
Consultant
Galichia Management Group
07.2014 - 12.2017
Professional Sales Consultant
HealthInsight LLC
01.2014 - Current
Consultant, Program Manager
Health Data Specialists-Univ. of Kansas Hospital
01.2013 - 12.2014
Consultant,
Beyond Medicine
01.2012 - 01.2013
Project Manager & Consultant
Cerner Corporation
01.2004 - 10.2012
Bachelor of Science - Psychology/Biology
University of Kansas
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