Bruce Behymer
Marketing Director
Newton,KS
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Keen insight into print, promotional and digital marketing campaigns, planning and public relations.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Director
Kansas Publishing Ventures
Newton, United States
01.2023 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Created innovative strategies to drive customer engagement.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Built strong relationships with industry professionals and influencers.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Created content and promotional materials to drive engagement and conversions.
- Conducted market analysis and research to identify trends and opportunities.
- Planned and executed events and marketing programs to increase qualified leads.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
Advertising Sales Representative
Reeves Media
Hesston, KS
06.2008 - 12.2011
- Created and presented media and advertising packages to prospective customers.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Listened attentively to client feedback to create stronger relations and shape business.
- Devised strategies to perform at required goal level and achieve monthly quota.
- Conducted market research to attract clients in new territories.
- Delivered exemplary service to potential clients in newspaper advertising services.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Helped customers in determining design and layout of sold and spec ads.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Sent clients estimates of costs for advertising products or services and followed up by phone call or email.
- Made outbound calls to existing customers to upsell advertising packages.
Financial Services Representative
Strategic Financial Concepts
Wichita, KS
05.2006 - 06.2008
- Worked with clients to develop financial and life planning strategies and solutions.
- Worked with clients to provide competitive life insurance solutions and financial plans.
- Built and deepened productive relationships with prospective and competitive customers to drive sustained growth.
- Managed client financial portfolios to minimize risk and optimize returns.
- Advised clients on favorable investment opportunities to meet established financial goals.
- Developed and delivered financial presentations to drive client engagement.
- Attended continuing education courses and workshops to gain additional insurance industry knowledge.
- Provided coverage option information to assist clients in protecting assets.
- Maintained high standards of customer service by building relationships with clients.
- Cultivated customer relationships to provide customized life insurance solutions tailored to individual needs.
- Marketed life insurance products to increase customer bases and revenue.
- Met with customers to provide information about available products and policies.
- Finalized sales and collected necessary deposits.
- Generated leads through cold-calling, networking and other outreach methods.
Education
Bachelor of Science - Sociology
Emporia State University
Emporia, KS 08.1986 - 05.1991
Skills
Database Management
Branding
Digital marketing
Communications management
Media relations
Time management
Product promotions
Communications expertise
Sales expertise
Campaign development
Marketing and advertising
Market Analysis
Project Management
Campaign management
Key decision making
Affiliations
President, past president and now board member of Kiwanis Club Of Newton.
Newton Area Chamber Of Commerce downtown promotional committee.
Advisory Board member for Newton YMCA.
Timeline
Marketing Director
Kansas Publishing Ventures
01.2023 - Current
Advertising Sales Representative
Reeves Media
06.2008 - 12.2011
Financial Services Representative
Strategic Financial Concepts
05.2006 - 06.2008
Bachelor of Science - Sociology
Emporia State University
08.1986 - 05.1991