Summary
Overview
Work History
Education
Skills
Timeline
Generic

Bruce Bennett

Frisco,TX

Summary

Media and marketing executive with 20+ years of experience driving revenue and engagement for nationally recognized brands. Proven success leading integrated campaigns, developing sponsorships, and crafting sales strategies for sports, streaming, and community-focused platforms. Excels in cross-functional leadership, brand development, and creating unforgettable experiences for families and guests. Recognized for launching high-visibility projects like Frisco Stream TV and managing $26M+ budgets at Fox Sports/Bally Sports Southwest.

Overview

14
14
years of professional experience

Work History

General Manager

Frisco Stream TV
01.2025 - Current
  • Launched and manage Frisco’s first digital streaming channel dedicated to local community content.
  • Built partner network of 150+ contributors; developed sponsorships with regional businesses.
  • Delivered strategic content and brand plans to drive local engagement and repeat viewership. 10,000 viewers have tuned in since January.

General Sales Manager

CMC Neptune Network
01.2025 - Current
  • Lead sales across 3,000+ audio OOH stations in family-centric venues like high schools and waterparks.
  • Create targeted messaging and activation strategies aligned with family-focused marketing goals.

National Sales Manager

Fox Sports / Bally Sports Southwest
01.2012 - 01.2024
  • Developed multimillion-dollar integrated marketing campaigns with Fortune 500 brands.
  • Oversaw $26M in national ad sales with consistent YOY growth.
  • Delivered 106% growth in MLB revenue, and $4.2M in youth-targeted sponsorships (2019–2024).
  • Led cross-functional planning with agencies, production, and insights teams to align with business goals.

Corporate Sponsorship Manager

Dallas Cowboys
01.2011 - 01.2012
  • Created revenue-generating partnerships across all media and in-stadium platforms.
  • Managed luxury and spirits accounts totaling $6M+; developed promotions and activations to boost fan engagement.

Education

Bachelor of Arts - Communications, Radio & TV

University of Northern Iowa
Cedar Falls, IA

Skills

  • Strategic Marketing & Sales Planning
  • Family Entertainment & Marketing
  • Campaign Development & ROI Measurement
  • Partnership Development & Local Engagement
  • Sponsorship Sales & Brand Integrations
  • Budget Oversight & Financial Tracking
  • Multi-Channel Campaign Execution (TV, OTT, Digital)
  • Media & Sponsorship Expertise
  • Event Promotions & Special Activations
  • Executive Communication & Cross-Functional Leadership

Timeline

General Manager

Frisco Stream TV
01.2025 - Current

General Sales Manager

CMC Neptune Network
01.2025 - Current

National Sales Manager

Fox Sports / Bally Sports Southwest
01.2012 - 01.2024

Corporate Sponsorship Manager

Dallas Cowboys
01.2011 - 01.2012

Bachelor of Arts - Communications, Radio & TV

University of Northern Iowa

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