Bruce Truesdale, CLTD

• Cold chain packaging manufacturer with broad line of pre-qualified parcel and pallet systems
• Collaborated with packaging engineering qualifying solutions and developing custom designs through Center of Excellence/ISTA certified testing lab
• Launched line of sustainable shippers using natural fiber insulation
• Supported national pharma and life science 3PLs, enterprise and middle market accounts

Responsible for new vertical market launch of bio-based phase change materials for healthcare, 3PLs and specialty transportation equipment providers

• Duties included market and product strategy, new product development, revenue growth and marketing management
• Leveraged marketplace trends to create solutions and refine business strategies.

• Successfully launched Joint Venture delivering $500K to $3MM annual distribution savings with innovative and sustainable cold chain solutions to Big Pharma and major global 3PLs across Air, Ocean and LTL/FTL networks
• Responsibilities included strategy, new product development, operations planning, logistics, qualification testing, key account management, sales management and marketing communication.
• Monitored and notified senior management on expenditures and plans concerning budget and fiscal matters.

• Partnership with Top 10 Pharmaceutical Company; launched global implementation with EU and LATAM partners
• Teamed with Strategic Marketing to expand Temperature True product offering from 2-8C Active/Bio focus to Passive Pharma/CRT and HazMat Consolidated services
• Developed complete temperature-controlled logistics operational plans for “virtual” pharma companies using CMOs and outsourced vendor partners/3PLs
• Creatively designed new air transportation partner solution/temperature control MIA gateway for challenging US/Venezuela trade lane
• Led global bid for major US AID organization’s 140+ temperature control airfreight trade lanes from EMEA/US to 12 African continent destinations

• Positioned and completed Operational/Performance Qualification of new active temperature containers to three of top ten global pharmaceutical companies
• Supported opening new US lanes to emerging markets in LATAM for major pharmaceutical, biotechnology and 3PL customers
• Recruited by UPS Supply Chain Solutions for commercial expansion of Temperature True, a dedicated Healthcare industry global forwarding service

Launched consulting business to conduct strategic analysis of client’s temperature-controlled packaging business

• Generated comprehensive business plan for potential investors and government lenders
• Recruited potential acquirers, negotiated offers and managed due diligence
• Succeeded at closing sale to an international industry leader
• Contracted to lead the launch of a new GDP Strategic Business Unit focused on pharmaceutical cold chain 3PL services
• Researched and developed comprehensive business plan and secured distribution partner facility.