Summary
Overview
Work History
Education
Skills
Timeline
Generic

Bruce Warshaw

New York

Summary

Dynamic executive with over 20 years of experience in sales, business development, and publisher services, specializing in monetizing diverse platforms including audio, CTV, desktop, mobile, and video. Proven track record of closing high-value deals with Tier 1 media companies through an extensive network of C-level contacts. Expertise in leveraging Web 2.0 technologies along with mobile and CTV innovations to drive revenue growth and enhance market presence. Strategic thinker committed to delivering results and fostering long-term partnerships within the media landscape.

Overview

21
21
years of professional experience

Work History

Head of Publisher Development

Receptiv
New York, NY
02.2025 - Current

Receptiv is an ad tech company focused on attention-based advertising. Its platform uses real-time signals and AI to deliver ads when users are most receptive, helping advertisers improve campaign performance and publishers drive higher revenue from their inventory. It recently rebranded from Contxtful to a sharper focus on this technology and launched the Receptiv Exchange to scale monetization for publishers.

Sourcing and onboarding new publisher partners — finding sites, apps, or digital properties whose inventory can be monetized.

Driving revenue growth — through new supply partnerships and helping publishers optimize yield from programmatic or direct ad integrations.

Collaborating internally with product, operations, and sales teams to deliver seamless integration and support

  • Understanding of publisher monetization and programmatic advertising
  • Relationship building and communication skills
  • Strategic thinking in market and partner growth
  • Experience with negotiation and closing deals

Magnify Sales Consultant

Prohaska Consulting
New York, New York
10.2023 - Current
  • Helping Publishers, Ad Tech, Agencies and Brands with a roadmap to revenue success.
  • Skills: Market Analysis
  • Media & Entertainment
  • New Media
  • Mobile Internet
  • Digital Media
  • Negotiation
  • Mobile Strategy
  • Business Development
  • Business Strategy
  • Prohaska specializes in data and programmatic advertising technology.
  • Helping Publishers, Ad Tech, Agencies and Brands with a roadmap to revenue success.

VP Global Supply and Account Management

Smaato
New York, New York
04.2022 - 07.2023
  • Publishers can bring their first-party data and manage all inventory in one place.
  • Skills: Video Advertising
  • Market Analysis
  • Media & Entertainment
  • New Media
  • Sales Management
  • Mobile Internet
  • Digital Media
  • Account Management
  • Negotiation
  • Sales Processes
  • Mobile Strategy
  • Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple.
  • Headquartered in San Francisco, Smaato is part of Verve Group, a MGI - Media and Games Invest SE company, with additional offices in Hamburg, New York, Beijing, and Singapore.

VP Global Supply Partnerships

Kubient
New York, New York
12.2019 - 04.2022
  • All in a transparent brand-safe environment.
  • Skills: Revenue Generation
  • Video Advertising
  • Market Analysis
  • Media & Entertainment
  • New Media
  • Sales Management
  • Customer Relationship Management (CRM)
  • Mobile Internet
  • Digital Media
  • Account Management
  • Technology Solutions
  • Negotiation
  • Sales Processes
  • Mobile Strategy
  • Kubient's Audience Cloud is an open marketplace for advertisers & publishers to reach, optimize and connect their digital audiences, in a transparent, programmatic environment with artificial intelligence-powered pre-bid ad fraud prevention.
  • Our audience platform optimizes the supply-chain. Giving advertiser and media partners the data-driven power to connect their audiences, increasing return on ad-spend and inventory yield.

VP Global Supply

Advangelists
New York, NY
06.2017 - 12.2019
  • Building out video and display programmatic network partnerships for Advangelists.
  • Skills: Revenue Generation
  • Mobile Strategy
  • Advangelists is a DSP/SSP hybrid platform with a backend machine learning self-optimizing system to drive the best results.
  • Drive better results across Video, Display, and Native for both Open RTB and tag campaigns.

VP of Sales and Business Development

US Trisolute Software GMBH
New York, NY
06.2016 - 06.2017
  • Data for the mobile SERP is as well available as for the desktop SERP.
  • Skills: Revenue Generation
  • Market Analysis
  • Media & Entertainment
  • Sales Management
  • Technology Solutions
  • Negotiation
  • Sales Processes
  • The Trisolute News Dashboard provides online publishers with a complete overview of their articles' placement in Google News and Google News One Boxes.
  • The News Dashboard shows which topics work for an editorial team and for its competitors in Google News and the News Boxes beyond the usual visibility indices.

Senior Director of Publisher Services and Global S

Opera Mediaworks
New York, NY
03.2014 - 06.2016
  • We work with over 90% of the AdAge Top 100 advertisers and 18 of the top 25 global publishers.
  • Skills: Revenue Generation
  • Video Advertising
  • Market Analysis
  • Media & Entertainment
  • New Media
  • Sales Management
  • Mobile Internet
  • Digital Media
  • Account Management
  • Negotiation
  • Mobile Strategy
  • Communication
  • Opera Mediaworks is the first mobile ad platform built for brands, delivering breakthrough marketing at scale.
  • Manage Global Mobile Supply for Ziff Davis, Match Media, Hearst Newspapers, Fox, Batanga, Epoch Times, Media Group of America to name a few.

US Director of Publisher Monetization

Massive Impact
New York, NY
01.2013 - 03.2014
  • Responsible for Sales and Business Development in US, Managing Acquisition of Publishers for MI Freemium Mobile Exchange.
  • Skills: Revenue Generation, Video Advertising, Media & Entertainment, New Media, Sales Management, Mobile Internet, Digital Media, Account Management, Negotiation, Mobile Strategy.
  • The company uses TargetAdLive, its real-time propriety technology to guarantee advertiser ROI, while maximizing traffic monetization for publishers.
  • MI's management team has experience from companies including Double click, Microsoft, Nokia, Siemens, NEC, Motorola mobility, Orange communications, Covad, Yahoo!, Virgin Mobile, Fareastone.

VP Engagement Strategist

Voices Heard Media
New York, NY
07.2011 - 12.2013
  • Our patent-pending Engagement Engine technology platform powers a suite of embeddable applications (the EventBox) that spark engagement and build communities on our clients' sites and across mobile and social platforms.
  • Skills: Revenue Generation
  • Media & Entertainment
  • New Media
  • Sales Management
  • Digital Media
  • Account Management
  • Negotiation
  • Voices Heard Media is the leader in multi-platform user engagement tools.
  • Today our clients include Fox Sports, AOL, The Huffington Post, HGTV, Food Network, the Washington Wizards, numerous television stations and more.

VP Business Development

Kiptronic
New York, New York
01.2007 - 08.2011
  • Played a key role in strategic sales planning, creating target matrices for potential accounts based on the platform's ability to address client digital asset monetization.
  • Skills: Revenue Generation
  • Market Analysis
  • Media & Entertainment
  • New Media
  • Sales Management
  • Mobile Internet
  • Digital Media
  • Account Management
  • Technology Solutions
  • Negotiation
  • Sales Processes
  • Mobile Strategy
  • Communication
  • Lead majority of company business development, with direct P&L responsibility, for a leading technology which dynamically delivers targeted ads into distributed media networks across multiple platforms.
  • Successfully closed over 40 Tier One Media Publishers, accounting for 90% of the company's client base.

Regional Sales Manager- East Coast

Permission TV
New York, New York
01.2006 - 01.2007
  • Delivered profitable business in a highly competitive business environment from media brands such as Barnes and Noble record of FHM magazine's Video Player, Adobe, and home improvement guru Bob Vila.
  • Skills: Media & Entertainment
  • New Media
  • Digital Media
  • Account Management
  • Negotiation
  • Sales Processes
  • Mobile Strategy
  • East Coast sales lead charged with delivering bottom-line revenue growth for an online video platform.
  • Targeted media companies, brands, and advertising agencies (digital and traditional) for this advanced end-solution for online video management.

VP Business Development

Vividas
New York, New York
01.2005 - 01.2006
  • Personally closed Sony Pictures, the company's largest US account, delivering over 70% of Vividas' US revenue.
  • Skills: Market Analysis
  • Media & Entertainment
  • New Media
  • Mobile Internet
  • Digital Media
  • Account Management
  • Negotiation
  • Sales Processes
  • Mobile Strategy
  • Communication
  • Launched the New York office for the international developer of a proprietary, full-screen video streaming technology.
  • Quickly became the company's top account and revenue generator in the US.

Education

Bachelor of Arts - Secondary Education

Ohio Wesleyan
Delaware, OH

Skills

  • Exceeds sales goals
  • Sales analysis
  • Sales funnel management
  • Consultative sales
  • Trade show representation
  • Prospect qualification

Timeline

Head of Publisher Development

Receptiv
02.2025 - Current

Magnify Sales Consultant

Prohaska Consulting
10.2023 - Current

VP Global Supply and Account Management

Smaato
04.2022 - 07.2023

VP Global Supply Partnerships

Kubient
12.2019 - 04.2022

VP Global Supply

Advangelists
06.2017 - 12.2019

VP of Sales and Business Development

US Trisolute Software GMBH
06.2016 - 06.2017

Senior Director of Publisher Services and Global S

Opera Mediaworks
03.2014 - 06.2016

US Director of Publisher Monetization

Massive Impact
01.2013 - 03.2014

VP Engagement Strategist

Voices Heard Media
07.2011 - 12.2013

VP Business Development

Kiptronic
01.2007 - 08.2011

Regional Sales Manager- East Coast

Permission TV
01.2006 - 01.2007

VP Business Development

Vividas
01.2005 - 01.2006

Bachelor of Arts - Secondary Education

Ohio Wesleyan