
Strategic pricing executive with extensive experience in developing high-performing teams and enhancing profitability across Latin America and Europe. Expertise in crafting regional pricing strategies, implementing cost recovery initiatives, and optimizing margins in diverse multicultural environments. Collaborates effectively with senior leadership to influence portfolio strategy, customer economics, and sustainable growth.
Led pricing function in U.S. during organizational restructuring, enhancing growth and profitability.
Aligned global pricing strategies with U.S. market trends to capitalize on high-growth categories.
Developed frameworks and governance processes to enable commercial teams and facilitate executive decisions.
Cultivated strategic skills within NOAM pricing team, enhancing team capabilities and performance.
Oversaw North American tariffs recovery negotiations to improve financial performance.
Drove Price Force implementation across North America, facilitating adoption and maximizing regional impact.
Built Europe’s pricing function from inception, designing governance, recruiting and developing top talent, and institutionalizing pricing as a strategic growth lever across multi-country operations.
Held full regional margin accountability, leading complex global negotiations with multinational customers and influencing enterprise procurement decisions.
Drove structural profitability expansion through enterprise-wide pricing transformation, cost recovery programs, and cross-functional value optimization across manufacturing sites.
Trusted strategic partner to senior commercial leadership, shaping portfolio strategy, long-term customer economics, and sustainable value creation.
Restructured LATAM pricing function to improve alignment with business objectives and streamline operations.
Developed and executed regional pricing strategies across countries and categories, consistently over-delivering on annual price increase targets.
Managed regional revenue and profitability, driving results through price adjustments, product re-engineering, cost optimization, and collaboration with Procurement & Supply Chain.
Collaborated with category leaders and account managers to implement pricing and costing initiatives that strengthened strategic customer negotiations across the region.
Led price negotiations for key accounts at a global level, ensuring alignment between regional execution and corporate pricing strategy.
Delivered management reports and KPIs enabling informed regional and executive decision-making.
Led budgeting and forecasting cycles in close partnership with Commercial and Customer Service teams.
Drove profit improvement initiatives through KPI control and collaboration on cross-functional cost optimization.
Managed regional bidding processes, including costing and pricing strategy to enhance margin analysis.
Partnered with plant controllers to monitor cost evolution and identify new project opportunities.
Consolidated regional sales data, preparing reports that informed strategic decisions for top management.
Analyzed project feasibility and profitability for new product developments, aligning initiatives with market demands.
Collaborated with Creative teams to develop pricing strategies and integrate technology, enhancing product offerings.
Led the successful regional SAP rollout for pricing and invoicing across Brazil, Argentina, Colombia, and Mexico.
Managed costing and profitability from project inception to execution, ensuring financial efficiency.
Monitored customer portfolio margins to enhance profitability across various projects, contributing to overall revenue growth.
Analyzed project costs to determine viability for new developments, influencing investment decisions.
Compiled management reports to inform strategic decision-making for top management, driving operational improvements.