Bryan Fitzgibbon
Greater Washington DC Area
Summary
Dynamic marketing leader with established success at Audi of America, specializing in partnership marketing and campaign leadership. Orchestrated integrated strategies that produced over 200 million media impressions and 10,000 test drives. Authority in project management and contract negotiation, delivering impactful brand experiences and enhancing cross-functional collaboration.
Overview
13
13
years of professional experience
Work History
MANAGER, BRAND PARTNERSHIPS & EXPERIENCES
AUDI OF AMERICA
Reston
05.2023 - Current
- Brand Marketing lead managing strategy, activation, and measurement of partnerships and experiential programing for Audi of America, ensuring fully integrated 360-degree campaigns are executed against all brand, product, marketing, and PR objectives.
- Successfully developed and activated Audi’s lifestyle partnerships with 1 Hotels, Aspen Ski Company, and SingleThread in 2024, resulting in over 10,000 test drives, 5,000 dealer leads, and over 200 million media impressions across several multi-channel platforms.
- Supported sports strategy and activation for Audi’s partnership launch with Inter Miami CF in 2024, MLS All Star Game, and Audi Quattro Cup from 2023 – 2025, assisting to lead Audi’s overall partnership with MLS.
- Drove development, activation, and execution of the Audi FIS Ski World Cup in Aspen CO, and Sun Valley, ID, resulting in over 5,000 handraisers and dealer leads with over 200 million impressions
SENIOR DIRECTOR BRAND EXPERIENCE
UNITED ENTERTAINMENT GROUP
New York
04.2021 - Current
- Account lead overseeing development and activation of experiential and media programs for BMW of North America and eBay Inc., inclusive of strategy, creative, production, and client management.
- Successfully developed and produced BMW’s activation at CES in 2022 and 2023, resulting in over 12,000 attendees, 7,500 unique registrants and test drives, and over 800 billion media impressions across several multi-channel platforms.
- Led strategy and production for BMW’s XM Launch at Art Basel Miami Beach 2021 and managed the brand partnership with ABMB in 2022, delivering VIP shuttles, lead generation, and hospitality experiences.
- Drove development and execution of project plans, timelines, budget, and production for recent eBay 360 campaigns and IRL experiences, eBay New York Auto Parts Show; eBay Wear ‘Em Out; and eBay Vault Stars; showcasing their motors, sneakers, and trading card verticals respectively.
- Effectively oversee overall client and agency program budgets of over $8M + each year.
- Strategically negotiate venue and vendor contracts across all experiential programs including creative designers, production partners, host venues, and hospitality elements. and aligning with budget restrictions and SOWs.
Account Director
TEAM ENTERPRISES
New York
11.2019 - 10.2020
- Multifaceted role as account lead supporting BMW of North America’s Corporate Communications Department, mapping strategy, and development of international press programs.
- Successfully executed 15-20 product launch events managing a team comprised of four Account Executives.
- Ensured seamless event registration by developing and launching landing pages utilized for press and BMW executives.
- Aggressively negotiated hotel and venue program contracts aligning with budget restrictions and SOWs.
Director of Client Services
MIDWAY GROUP
Los Angeles
04.2016 - 11.2019
- Designated account lead on all PR and experiential programs/event operations for a premier client list including Mercedes Benz USA, Daimler, and Porsche Cars North America.
- Spearheaded development and implementation of a comprehensive marketing strategy leveraging Midway Group’s overall services in the automotive industry.
- Grew department revenue $1.5M+ in the first 18 months.
- Fueled success of internal new business pitches, including a luxury automotive experiential program, Porsche Ultimate as the largest new marketing business initiative to date.
- Signed strategic partnerships authoring and implementing the overall marketing strategy, additionally managing staffing and logistics throughout a six-month Porsche Ultimate pilot program.
- Launched a state of the art event space in Los Angeles, MG Studio supervising impactful marketing campaigns.
- Drove timely advertisements for 30+ events in a new venue formulating and executing honed social and digital media policies.
Senior Account Executive
OCTAGON MARKETING
Norwalk
01.2013 - 04.2016
- Championed logistics for BMW’s Ultimate Driving Experience; an annual 10-city, 92-day tour featuring a full product line and fleet of 100+ vehicles.
- Averaged 10% savings in overall costs negotiating multi-layered contracts with venues.
- Produced an intricate 166’ x 60’ experience pavilion coordinating and leading on-site build schedules between multiple vendors.
- Built top tier teams hiring and managing 15 employees and four product advocates across 10 markets.
- Accurately forecasted and reconciled all venue, trucking, and travel expenses within a $20MM program budget.
- Effectively supported program and onsite challenges for multiple activations including BMW Championship, CES, BMW Golf Cup, BMW i, Olympics, and Sports Illustrated Swim City.
Education
Bachelor of Science - Sports Management Focus
STATE UNIVERSITY OF NEW YORK AT CORTLAND
Skills
- Partnership marketing
- Campaign leadership
- Sponsorship activation
- Project management
- Marketing strategy
- Brand management
- Hospitality services
- Contract negotiation
- Event logistics
- Budget reconciliation
- Business development pitches
- Scope adherence
- Cross-functional collaboration
Websites
Timeline
MANAGER, BRAND PARTNERSHIPS & EXPERIENCES
AUDI OF AMERICA
05.2023 - Current
SENIOR DIRECTOR BRAND EXPERIENCE
UNITED ENTERTAINMENT GROUP
04.2021 - Current
Account Director
TEAM ENTERPRISES
11.2019 - 10.2020
Director of Client Services
MIDWAY GROUP
04.2016 - 11.2019
Senior Account Executive
OCTAGON MARKETING
01.2013 - 04.2016
Bachelor of Science - Sports Management Focus
STATE UNIVERSITY OF NEW YORK AT CORTLAND