Led full P&L ownership of a $40M annual book of business across B2B wholesale and B2C retail spanning 8 states — direct accountability for revenue targets, margins, and forecasting.
Built and directed a cross-functional team across sales, marketing, and operations — recruiting, coaching and developing talent aligned to growth objectives and performance KPIs.
Designed and executed go-to-market strategy for 6 product categories including pricing architecture, retail activation plans, and channel-specific sales playbooks.
Established 200+ athlete and influencer partnerships — structuring sponsorship agreements, incentive programs, and ROI frameworks that drove measurable brand lift and sell-through.
Spearheaded brand and digital transformation, unifying identity across all markets and equipping the sales org with tools that improve pipeline visibility and deal velocity.
Owned contract negotiations with wholesale accounts, retail partners, and collaborators — consistently securing favorable terms while protecting long-term relationship equity.
Implemented KPI frameworks and reporting systems enabling data-driven decisions on media spend, product launches, and territory prioritization across all accounts.
Volleyball Referee
NCAA D1 Collegiate Athletics
2024 - Current
Enforced game rules and regulations to ensure fair play and sportsmanship.
Led pre-game briefings with officiating crew to establish communication protocols and game strategies.
Mentored junior referees, enhancing their understanding of rules and officiating techniques.
Implemented strategies to manage high-pressure situations effectively during competitive matches.
Head Coach & Program Director
AZ Fear Volleyball Club
2020 - Current
Directed all program operations — athlete recruitment, scheduling, travel logistics, and budget management, demonstrating operational leadership and fiscal discipline.
Built sustained stakeholder relationships with college programs, coaching networks, and national recruiting organizations — mirroring key account management in enterprise sales.
Recruited and developed competitive athletes across multiple skill levels, reinforcing a performance-first leadership philosophy grounded in accountability and continuous improvement.
Education
BA - Business Administration
Arizona State University
Tempe, AZ
01-2020
International Business
Griffith University
AU
01-2018
Skills
Sales Team Building & Coaching
Cross-Functional Leadership
Revenue Strategy & Forecasting
Territory & Market Expansion
KPI Design & Performance Management
Contract Negotiation
Channel Partner Development
B2B & B2C Sales Strategy
Certification
NCAA / NAIA Certified Official
Volleyball — 2022-Present
LEADERSHIP BEYOND THE ROLE
NCAA / NAIA Volleyball Official - 2022–Present
High-stakes decision-making and composure under pressure in competitive, rule-driven environments.
International Business Study — Griffith University, AU - 2018
Global commercial perspective and cross-cultural communication informing enterprise sales strategy.
Senior Product Manager at Central Steel & Wire Company / Ryerson / Howard PrecisionSenior Product Manager at Central Steel & Wire Company / Ryerson / Howard Precision
Senior Director of Business Development and Partnerships, Director of Revenue Growth, Director of Partnerships and Member Engagement, Director of Membership Marketing at CalCPASenior Director of Business Development and Partnerships, Director of Revenue Growth, Director of Partnerships and Member Engagement, Director of Membership Marketing at CalCPA
<ul>
<li>Drove sales growth by managing sales team in ProTrade building materials sector.</li>
<li>Expanded partnerships by developing pipeline for new business opportunities focusing on the ProTrade.</li>
<li>Analyzed sales data to identify trends and propose strategies for growth in building material product categories.</li>
<li>Monitored store performance against profit goals to ensure financial success.</li>
<li>Coached employees to enhance skills and drive sales through effective leadership.</li>
<li>Oversaw recruitment processes to maintain optimal staffing levels across all teams.</li>
<li>Managed multiple installation projects while adhering to strict deadlines and quality standards.</li>
</ul> at PC Home Center<ul>
<li>Drove sales growth by managing sales team in ProTrade building materials sector.</li>
<li>Expanded partnerships by developing pipeline for new business opportunities focusing on the ProTrade.</li>
<li>Analyzed sales data to identify trends and propose strategies for growth in building material product categories.</li>
<li>Monitored store performance against profit goals to ensure financial success.</li>
<li>Coached employees to enhance skills and drive sales through effective leadership.</li>
<li>Oversaw recruitment processes to maintain optimal staffing levels across all teams.</li>
<li>Managed multiple installation projects while adhering to strict deadlines and quality standards.</li>
</ul> at PC Home Center
Director of Sales, Marketing at Retail Maintenance Specialist & ConstructionDirector of Sales, Marketing at Retail Maintenance Specialist & Construction