Brendan Safka
Bradley Beach,NJ
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Summary
Dynamic sales professional with a proven track record at Shore Point Distributing Co, excelling in territory sales and relationship building. Mastered Microsoft Office and CRM software to exceed sales targets and foster key partnerships. Achieved significant brand growth through strategic marketing and effective time management.
Overview
9
9
years of professional experience
Work History
RTD Retail Execution Specialist
Suntory Global Spirits
Central NJ
05.2024 - Current
- Focus on 40 top RTD accounts in central NJ to promote the Suntory RTD portfolio.
- Use Brand Muscle and Pinata to book POS at off-premise accounts.
- Provide marketplace data via the GoSpot Check app and account surveys.
- Conduct promotions at accounts when needed.
- Hit monthly KPI goals across Beam, Makers, Basil Hayden, and Knob Creek.
Area Sales Manager
Four Sixes Grit & Glory
NJ/PA
09.2023 - 01.2024
- Input data and analyze sales reports in the CRM tool, VIP – Karma, to adequately plan daily routes to 8-15 on/off-premise accounts, manage inventory levels, and best optimize time and sales results.
- Maintain clear communication with both Four Sixes and wholesaler employees to increase sales, and ensure orders are in place for the customer.
- Arrange and execute events in coordination with Anthem, the marketing team, and both distributors to increase sales, widen 6666 Grit & Glory exposure, and educate customers on the product and the current and future status of the brand.
- Introduce the brand, and consistently follow up on conversations with accounts across the state of New Jersey to establish business relationships and satisfy customer needs.
- Successfully kick off the brand in NJ and CT with crew drives and wholesaler support.
Sales Representative
Shore Point Distributing Co
Freehold, NJ
12.2016 - 06.2023
- Maintain a regular schedule of weekly appointments with accounts in assigned area
- Hit monthly objectives/incentives in a timely fashion
- Work to increase company’s share of display space, cooler space, shelf space and overall visibility for brands
- Conduct promotions at on/off premise account when needed
- Ensured that all product is rotated, and code policy is followed
- Use iDig and Microsoft Office services to actively plan goals and daily sales calls
Merchandiser
Shore Point Distributing Co
Freehold, NJ
07.2015 - 12.2016
- Develop rapport with assigned customer base and promote the good will of the company
- Proper merchandising of accounts with permanent and paper POS
- Design artwork/signage for accounts when needed
- Organize and execute floor displays and placement of POS at all accounts
Server/Bartender
Kelly’s Tavern
Neptune, NJ
06.2013 - 08.2015
- Customer service in the food and beverage industry.
- Monitor inventories and deliveries.
- Knowledge of various brands and styles of products in the restaurant.
- Stayed informed about daily specials, new menu items, promotions.
- Assisted in training new servers.
Education
Bachelor of Science - Business Studies
STOCKTON UNIVERSITY
Galloway, NJ01.2013
Skills
- Microsoft Office
- IDig
- Brand Muscle
- Marketing
- Microsoft Teams
- Piñata
- Brand building
- Time management
- Relationship building
- Business reporting
- Territory sales
References
Available upon request
Timeline
RTD Retail Execution Specialist
Suntory Global Spirits
05.2024 - Current
Area Sales Manager
Four Sixes Grit & Glory
09.2023 - 01.2024
Sales Representative
Shore Point Distributing Co
12.2016 - 06.2023
Merchandiser
Shore Point Distributing Co
07.2015 - 12.2016
Server/Bartender
Kelly’s Tavern
06.2013 - 08.2015
Bachelor of Science - Business Studies
STOCKTON UNIVERSITY
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Languages
English
Native language
Software
Karma
Brand Muscle
Vip iDig
Excel
Word
Work Preference
Work Type
Full TimeWork Location
HybridRemoteOn-SiteSimilar Profiles
R. ANTHONY PREWITTR. ANTHONY PREWITT
Director of Prestige Channel Marketing at Suntory Global SpiritsDirector of Prestige Channel Marketing at Suntory Global Spirits
Laura RobertsLaura Roberts
Global Senior Brand Manager - Laphroaig at Suntory Global SpiritsGlobal Senior Brand Manager - Laphroaig at Suntory Global Spirits
Melissa BrongielMelissa Brongiel
Associate Commercial Marketing Manager at Suntory Global SpiritsAssociate Commercial Marketing Manager at Suntory Global Spirits
James GleasonJames Gleason
RTD Retail Execution Specialist at Next Level Marketing /Suntory Global SpiritsRTD Retail Execution Specialist at Next Level Marketing /Suntory Global Spirits
Gina InnamoratoGina Innamorato
Registered Nurse at Cardiac Cath Lab, Monmouth Medical CenterRegistered Nurse at Cardiac Cath Lab, Monmouth Medical Center