Summary
Overview
Work History
Education
Skills
Timeline
Generic

Buse Bastug

San Francisco

Summary

Retail media analytics consultant with 3+ years of experience translating complex data into actionable strategic insights for advertisers, sales, product and marketing teams. Strong focus on team collaboration, operational efficiency, and achieving measurable outcomes.

Overview

4
4
years of professional experience

Work History

Manager, Advanced Analytics

Walmart Connect
03.2024 - Current
  • Developed a category buyer analysis contrasting category vs. brand buyers, uncovering upper-funnel opportunities that influenced media strategy and contributed to an 8% increase in new buyer acquisition.


  • Recognized as the most collaborative analyst by Account Management leadership; partnership approach highlighted as a gold model for effective cross-functional teamwork.


  • Collaborated with Suppliers and Sales Partners to develop and execute 8+ customized analytics roadmaps, aligning client objectives with untapped revenue opportunities to facilitate full-funnel customer journey growth for a $XX million portfolio.


  • Served as Subject Matter Expert on 150+ campaign measurement and client & internal questions, translating technical insights on lift, incrementality, and ROAS into actionable recommendations.

Senior Analyst, Advanced Analytics

Walmart Connect
03.2023 - 03.2024
  • Evaluated the effectiveness of $30MM ad investments for 18+ clients by crafting 8 Business Reviews (QBR) data stories, contextualizing and decomposing metrics variation to explain performance changes across 150+ omni-channel campaigns.


  • Presented 30+ hours of executive-level content to supplier audiences of 40+, earning Sales recognition for clarity in simplifying complex measurement reports.


  • Advised Sales Partners on 40+ ad-hoc requests, utilizing SQL & BigQuery (GCP), slicing and visualizing multidimensional data with Tableau dashboards and defining requirements to answer ambiguous / open-ended stakeholder needs.


  • Managed operations for 250+ client deliverables, achieving a 98% on-time SLA by effectively balancing multiple workstreams, adapting to shifting priorities, and collaborating cross-functionally with 15+ Sales and Reporting stakeholders via Jira.

Reporting Analyst

Walmart Connect
06.2022 - 03.2023
  • Produced media reporting and analysis of omni-channel ad campaigns for P&G, the world’s largest advertiser, utilizing Tableau and BigQuery to deliver actionable insights.


  • Developed tactical and strategic insights, performance measurement, and recommendations for Walmart Connect’s largest campaign, driving $35M in revenue.


  • Trained 4 associates with 10+ hours of media measurement coaching, which served as the foundation for developing a centralized onboarding hub.

Data Analyst Intern

Equal Access Carriers
01.2022 - 05.2022
  • Completed a capstone project designing knowledge frameworks for a healthcare system, analyzing ontologies, and reporting insights.
  • Built a deep reasoning model that uses these knowledge structures to provide comprehensive diagnosis and treatment recommendations.


Graduate Teaching Assistant

Golden Gate University
01.2021 - 01.2022
  • Deployed WordPress Application in Kubernetes cluster.
  • Created AWS cluster for SQL and Hive environment.


  • Troubleshooting tier 1 and 2 network issues and maintenance of AWS instance, MySQL and Hue console.

Education

Business Analytics

Golden Gate University
San Francisco, CA

Bachelor of Arts - International Relations

Ege University
Turkey

Skills

  • Decision-making
  • Cross-functional teamwork
  • Project management
  • Data visualization and presentations
  • SQL
  • Analytical problem solving
  • Tableau
  • Data storytelling
  • Python programming

Timeline

Manager, Advanced Analytics

Walmart Connect
03.2024 - Current

Senior Analyst, Advanced Analytics

Walmart Connect
03.2023 - 03.2024

Reporting Analyst

Walmart Connect
06.2022 - 03.2023

Data Analyst Intern

Equal Access Carriers
01.2022 - 05.2022

Graduate Teaching Assistant

Golden Gate University
01.2021 - 01.2022

Business Analytics

Golden Gate University

Bachelor of Arts - International Relations

Ege University

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