Summary
Overview
Work History
Education
Skills
Timeline
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Brad Wayne

Nashville,TN

Summary

Dynamic Senior Territory Sales Executive with a proven track record at Vericel, driving multi-million dollar revenue growth and achieving over 100% of sales plans. Expert in medical device management and surgical field sales training, recognized for cultivating strong surgeon relationships and implementing innovative growth strategies to enhance market presence. Successfully field launch of more than a dozen newly approved FDA technologies since 2012.

Overview

18
18
years of professional experience

Work History

Senior Territory Sales Executive- MACI Implant

Vericel
Nashville, TN
03.2023 - Current
  • Drove growth of MACI Implants in Southeast since FDA launch, resulting in significant multi-million dollar revenue increases.
  • Achieved over 100% of the sales plan in 2019 and 2020, facilitating territory expansion efforts.
  • Led two expansions and integrated two new hires into the original territory framework.
  • Implemented MACI-specific rehab protocols and rolled out the MyMaci SaaS app to support patient rehabilitation post-surgery.
  • Awarded Multiple Achievers' Club and 100% Club distinctions for sales excellence.
  • Member of the Vericel Field Marketing Advisory Panel to guide field-based promotional strategies.
  • Cultivated multi-million dollar sales volume since 2018 FDA market introduction.
  • 90% to plan, 2024
  • 105% to plan, 2023

Clinical Account Specialist- Surgical Cell Therapy

Vericel
01.2018 - 03.2023
  • Business development of a custom cell therapy implant for cartilage restoration of the knee.
  • Supported surgical procedures for re-implantation of regenerated cartilage in patient joints.
  • Call on Orthopedic & Sports Medicine Surgeons, CFO, COO, Supply Chain, Sterile Processing, Director of Surgical Services.
  • 3-time Achiever's Club Award 2019, 2020, 2023
  • Converted approximately $10 million in total sales revenue.
  • Promoted to Senior Clinical Accounts Specialist, 2021, Field Sales Trainer, 2023
  • 90% to plan 2022
  • 97% to plan, 2021
  • 100% to plan, 2020
  • 135% to plan 2019

Territory Manager

Omniguide Surgical
06.2016 - 12.2017
  • Achieved #1 overall ranking in Central region with 161% to plan for capital equipment in 2017.
  • Secured #1 position in Central region for Q1 and Q2 of 2017.
  • Delivered first sale of Domain FmWand Surgical System in Southeastern US market.
  • Promoted Domain FmWand Surgical System for use near implants, pacemakers, and nerves and the advanced OmniGuide suite of CO2 lasers for soft tissue resection to targeted specialties.
  • President's Club Award in 2017 for exceptional sales performance.
  • Callpoints in Neurosurgery, Otolaryngology, Complex Gyn/Uro, and Robotics.
  • Exceeded base business target with 104% achievement in 2017.

Senior District Manager- Mid-Atlantic

Cook Medical
11.2012 - 06.2016
  • Launched FDA's first approved line of biologics/devices specific to Neuro/ENT applications.
  • Achieved first company sales at leading facilities: Johns Hopkins, Georgetown, UVA, UNC, Duke, Vanderbilt, UK.
  • Introduced four new medical devices to market in 2013, five in 2014.
  • Attained #1 region in biologic sales and total sales revenue for 2013 and 2014.
  • Expanded customer base to over $2M in recurrent revenue by 2016.
  • Promoted to Senior District Manager in 2015 due to exceptional performance.
  • Served as Field Sales Trainer from 2014 to 2016, enhancing sales team onboarding.

PhD Candidate (DNC)

Graduate School
01.2011 - 11.2012
  • Applications & Interviews- PhD candidacy. Accepted into The Ohio State University. (DNC) Investigator: "Personal Health Record and Text Phones for Improving Diabetic Outcomes" Outside Industry Work/Hourly.
  • Investigator: "Personal Health Record and Text Phones for Improving Diabetic Outcomes"
  • Outside Industry Work/Hourly.

Associate Territory Manager

Orthofix Spine
10.2009 - 11.2010
  • Sales and clinical support of Orthofix Bone Growth Stimulators for non-unions and spinal fusion surgeries of the lumbar, thoracic, and cervical spine.
  • Called on Spine & Orthopedic Surgeons.
  • 103% of the yearly unit quota was reached by Q4, 2010.
  • Associate Territory Manager for President’s Club territory
  • Connecticut Territory reached #1 in total units sold during tenure

Outside Sales Representative

Cintas
10.2007 - 10.2008
  • Achieved sales of 105 new accounts within Cintas First Aid & Safety product line.
  • Converted 20 competitor accounts, enhancing market share.
  • Conducted outreach to small, mid-size, and large-scale businesses for product promotion.
  • Completed Cintas Requirements Based Selling sales course in 2007.
  • Recognized as member of 100% Club for Q1, Q2, and Q3 in 2008.
  • Focused on B2B sales of workplace PPE, OSHA safety products, and Defibtech Reviver AED.

Education

Masters - Kinesiology

Indiana University
Bloomington, IN

Bachelor of Science - Kinesiology

Indiana University
Bloomington, IN

Skills

  • Medical Device Management
  • Surgeon Training
  • KOL Development
  • Sales Strategy
  • Field Sales Training
  • Market & Competitive Analysis
  • Surgical/Operating Room Credentialed
  • Territory Management
  • Disruptive Technology
  • Clinical Support

Timeline

Senior Territory Sales Executive- MACI Implant

Vericel
03.2023 - Current

Clinical Account Specialist- Surgical Cell Therapy

Vericel
01.2018 - 03.2023

Territory Manager

Omniguide Surgical
06.2016 - 12.2017

Senior District Manager- Mid-Atlantic

Cook Medical
11.2012 - 06.2016

PhD Candidate (DNC)

Graduate School
01.2011 - 11.2012

Associate Territory Manager

Orthofix Spine
10.2009 - 11.2010

Outside Sales Representative

Cintas
10.2007 - 10.2008

Masters - Kinesiology

Indiana University

Bachelor of Science - Kinesiology

Indiana University

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