Terrell Baskin
Vista,USA
Summary
As an IT Sales Professional with extensive experience in strategic account management and business development, I have a proven track record of driving revenue growth within the technology and telecommunications sectors. My background includes managing the full sales cycle, from lead generation and live demonstrations to contract negotiations with SMBs and IT directors. Notably, during my tenure at Waveband Communications and RingPlan, I successfully consulted with B2B clients to deliver tailored VoIP and internet solutions that met their specific operational needs.
Overview
26
26
years of professional experience
Work History
Strategic Account Executive
RingPlan by ZTelco
Poway, CA
06.2023 - Current
- Consulted with B2B clients to assess their communication needs and recommended tailored business phone and internet solutions.
- Identified and targeted potential high value accounts via cold calling within my assigned territories to drive growth and reach my quotas.
- Conducted live demos of RingPlans VoIP phone systems to SLED opportunities and other strategic accounts.
- Managed full sales cycles from initial presentations to successful sales contract negotiations.
CMO/Account Manager
Waveband Communications, Inc
San Diego
05.2020 - 06.2023
- Marketed and sold WAVE.BANDS’ suite of IT services. Including internet and Voip phone services.
- Managed partnerships with commercial internet providers.
- Planned and prepared the distribution of marketing materials via direct mail and B2B to increase our footprint within our markets.
- Cold called key decision makers at SMB’S to build relationships and increase my pipeline.
- Built customized communications quotes for potential customers to bring in new business.
- Placed marketing ads on social media platforms like Facebook and Linkedin to increase company’s brand awareness.
Commercial Account Executive
WiLine Networks
San Diego, CA
07.2018 - 03.2020
- Sold Wiliness’ full suite of IT services including fixed wireless and VoIP phone systems to small businesses.
- Worked remotely within my territory to increase Wiliness’ visibility in the market.
- Cold called key decision makers at businesses to build relationships and increase my pipeline.
- Was part of our network expansion team to expand our network throughout San Diego.
- Managed and negotiated contracts.
Inside Sales Rep
Pride Staffing-Mitchell
Poway, CA
06.2017 - 07.2018
- Sold Mitchell1’s suite of auto repair software to new and existing clients.
- Did online presentations of new auto repair software for potential clients.
- Responsible for making over 100 calls and 2.5 hours of talk time per-day.
- Utilized information from marketing campaigns list to build a strategy on how to properly penetrate my assigned markets.
- Properly documented and used key information to track calls in our CRM.
- Accurately completed all necessary paperwork to process orders.
Account Manager/Sales Rep
Brightstar Communications
Arlington, VA
10.2014 - 06.2018
- Responsible for selling data, voice, and comprehensive network solutions including: dark fiber, network management services and VoIP telephone services to current and prospective clients.
- Analyzed RFP’s from the local and state government’s database to make recommendations for bids to the CEO.
- Worked on all aspects of the RFP process including obtaining required insurance certificates and preparing proposals for strategic and high-value sales opportunities for delivery.
- Utilized different CRMs like Sales Force and Rainking to obtain new clients, share information, coordinate sales and to ensure end-to-end customer satisfaction.
- Prepared and presented proposals to prospective clients.
Marketing Manager
Fieldstone Properties
Greenbelt, MD
05.2010 - 10.2014
- Marketing manager of the redevelopment of the second largest apartment complex on the east coast Franklin Park at Greenbelt Station (2900 units).
- Help bring the occupancy rate up from 70% to 92% in 2year span by implementing new sales and marketing strategies to the owners and sales team.
- Assisted the GM with managing and allocating our market budget of $150k/ year for advertising and on property events.
- Developed housing partnerships with businesses, military, government agencies and universities to help promote the property and increase our occupancy.
- Assisted with managing and training our sales team.
- Screened incoming residents by objective qualification standards.
Leasing /Marketing Coordinator
ING Real Estate
Washington, DC
12.2008 - 04.2010
- Leased commercial real estate to small and medium sized businesses.
- Marketed high end corporate and residential apartments for leasing.
- Managed 12 embassy corporate apartment accounts.
- Developed new business through business to business sales and interactions.
- Conducted market research and analyzed current market rates to make sure ING was competitive.
Sales and Marketing Coordinator
TLC-The Laser Center
Bethesda, MD
06.2003 - 10.2008
- Managed our network of optometrist and ophthalmologist surgery and care center needs.
- Responsible for bringing in new affiliates through sales and marketed presentations.
- Trained our current affiliates and their staff on new sales, pricing and marketing techniques for promoting lasik.
- Conducted live surgery seminars to screen potential patients for the procedure.
Public Relations Coordinator /Contractor
PMP & Associates
Rockville, MD
08.2000 - 01.2001
- Developed, prepared and edited press materials-releases, press kits and media related tools -for 15 different high-tech clients on an on-going basis.
- Responsible for researching many avenues to provide clients with up to date information for trade shows.
- Conducted research and analysis data to clients to assist with trade shows and related outreach.
- Assisted with business development efforts and provided administrative support when needed.
Education
B.A - Marketing
University of Maryland
College Park, MDSkills
- Proficient with all aspects of Microsoft office
- CRM (Sales force, Rainking and Onesite)
- Exceptional customer relations skills
- Excellent oral and written communication skills
- Contract negotiation with C-Level executives
- Cadence Marketing
- Customer satisfaction
- Deal closing
- Value-based selling
Affiliations
Poway Chamber of Commerce
San Marcos Chamber of Commerce
Timeline
Strategic Account Executive
RingPlan by ZTelco
06.2023 - Current
CMO/Account Manager
Waveband Communications, Inc
05.2020 - 06.2023
Commercial Account Executive
WiLine Networks
07.2018 - 03.2020
Inside Sales Rep
Pride Staffing-Mitchell
06.2017 - 07.2018
Account Manager/Sales Rep
Brightstar Communications
10.2014 - 06.2018
Marketing Manager
Fieldstone Properties
05.2010 - 10.2014
Leasing /Marketing Coordinator
ING Real Estate
12.2008 - 04.2010
Sales and Marketing Coordinator
TLC-The Laser Center
06.2003 - 10.2008
Public Relations Coordinator /Contractor
PMP & Associates
08.2000 - 01.2001
B.A - Marketing
University of Maryland