Cahmelan Porter

• Lead integrated marketing brand strategy and communications initiatives that enhance downtown indianapolis reputation engagement and economic vitality.
• Spearheaded cross-functional strategic initiatives advising executive leadership on campaigns and partnerships to enhance citywide engagement.
• Led brand storytelling and content strategy across digital, social, editorial, and owned media while amplifying messaging via the flagship annual community report.
• Direct brand storytelling and content strategy across digital, social, editorial, and owned media, including flagship annual community report.
• Developed and launched winter wonderland campaign, building regional marketing partnership with 12+ civic cultural tourism and business organizations to elevate downtown profile as premier holiday destination.

• Founded and led contemporary menswear brand, steering brand strategy, creative direction, product development, merchandising, marketing, and business operations to establish a strong market presence.
• Direct every stage of the product lifecycle, from concept and design through sourcing, production, pricing, and go-to-market execution.
• Developed integrated marketing campaigns, brand storytelling, content strategy, and retail activations to enhance audience engagement and foster brand loyalty.
• Developed integrated marketing campaigns, brand storytelling, content strategy, and retail activations that cultivate audience growth and brand loyalty.

• Co-founded and grew one of Indianapolis' premier independent streetwear retailers, transforming a repurposed shipping container into a destination for fashion, culture, and community.
• Developed brand strategy, merchandising, buying, creative direction, experiential marketing, partnerships, and business operations to enhance market presence.
• Produced retail activations and cultural events with local and national brands, artists, and organizations, including NBA All-Star Weekend and BUTTER Fine Art Fair, to elevate brand engagement and community involvement.
• Directed visual merchandising, retail design, and integrated marketing campaigns to establish Cargo as a prominent cultural brand and community hub.

• Led cross-functional client engagements with creative, PR, analytics, and media teams to develop integrated marketing strategies that strengthened brand positioning.
• Directed go-to-market campaigns for new business acquisitions and brand launches, driving alignment in communications during re-brands and mergers & acquisitions.
• Managed internal stakeholders and external partners to execute integrated campaigns, experiential activations, merchandise programs, and promotional initiatives.
• Managed internal stakeholders and external partners to execute integrated campaigns and experiential activations, enhancing brand awareness and customer engagement.

• Played a key role in launching and scaling the Elite360 pilot, managing a portfolio of strategic advertising accounts with $15K+ in monthly spend.
• Consulted with business owners to develop growth strategies that improved campaign performance and maximized return on advertising investment.
• Leveraged performance analytics—including CPL, CAC, and conversion metrics—to optimize marketing effectiveness and inform executive decision-making.

• Acted as strategic marketing consultant for home service businesses, creating digital advertising strategies aligned with growth objectives.
• Expanded revenue by developing new business, managing pipeline, and reactivating existing client relationships.
• Sustained long-term client success through performance analysis optimization and consultative account leadership.

• Developed customized digital marketing and advertising strategies that increased client engagement for businesses in Washington D.C. and Southeast markets.
• Provided strategic advisory services to businesses, leading digital marketing initiatives that enhanced brand visibility and customer acquisition.
• Leveraged marketing analytics and campaign performance data to develop tailored growth strategies and maximize return on investment.

Minor: Economics