Cailin Swam
Lakeland,FL
Summary
Marketing professional with strong track record of driving impactful campaigns and enhancing brand visibility. Skilled in digital marketing, market research, and content strategy. Known for effective team collaboration, adaptability, and delivering measurable results in dynamic environments. Highly organized with focus on achieving marketing goals through innovative solutions.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Executive & Office Supervisor
Granite Hill Camping Resort
06.2018 - Current
- Researched and evaluated potential new vendors, assessing capabilities and pricing structures.
- Developed and implemented new procedures for handling reservations.
- Tracked customer feedback from surveys and social media sites.
- Monitored customer service levels to ensure quality standards were met.
- Created and maintained a database of customers for tracking purposes.
- Processed customer payments using cash registers or point-of-sale terminals according to company policies and procedures.
- Provided excellent customer service at all times while interacting with both internal and external customers.
- Scheduled appointments for clients, customers, and other visitors.
- Encouraged residents to participate in recreational activities such as bingo or card games.
- Provided support to families by helping them understand the importance of social engagement for their loved ones.
- Assisted residents with hobbies or crafts such as painting or scrapbooking classes.
- Coordinated with vendors for supplies needed for activities.
- Developed and executed integrated marketing campaigns to enhance brand visibility.
- Analyzed market trends and consumer behavior to inform strategic decisions.
- Managed social media channels, increasing engagement through targeted content strategies.
- Planned and executed events and marketing programs to increase qualified leads.
Server
Bob Evans Restaurant
10.2023 - 04.2024
- Answered customer inquiries regarding the menu, restaurant services, and special promotions.
- Took reservations over phone and in person.
- Contributed to team efforts by accomplishing related tasks as needed.
- Managed dining room layout to maximize efficiency of staff members.
- Checked identification for guests who appeared under age 21.
- Processed payments from customers using a POS system.
- Assisted servers in seating guests by escorting them to their tables.
- Greeted guests upon arrival and provided them with menus.
- Provided excellent customer service by anticipating customer needs.
- Accurately recorded orders on cash register and point-of-sale system.
- Communicated effectively with kitchen staff regarding customer allergies or special requests.
- Handled money transactions accurately while following company procedures for handling cash payments.
- Collaborated with other restaurant staff members to ensure efficient operations within the restaurant environment.
- Provided excellent customer service to ensure satisfaction.
Education
Bachelor of Science - Biology
Florida Southern College
Lakeland, FL05-2026
High School Diploma -
Fairfield Area High School
Fairfield, PA06-2022
Skills
- Scheduling and calendar management
- Credit and collections
- Contract Negotiations
- Office Administration
- Workload prioritization
- Employee Relations
- Event Coordination
- Staff Supervision
- Proposal Writing
- Branding
- Sales promotions
- Strong time management
- Social media
- Campaign planning
- Social media engagement
Affiliations
- Member of The American Chemical Society
- Member of The Pre-Dental Society
Certification
- Certified Dental Assistant
- Expanded Duties Dental Assistant
- Certified Oral Radiologist
Timeline
Server
Bob Evans Restaurant
10.2023 - 04.2024
Marketing Executive & Office Supervisor
Granite Hill Camping Resort
06.2018 - Current
High School Diploma -
Fairfield Area High School
Bachelor of Science - Biology
Florida Southern College