Caitana Geronimo
Chicago,United States
Summary
Social Media Manager with 7+ years of experience managing owned social channels and engaging with consumers in real time. Skilled in Sprinklr, content planning, and social listening to monitor conversations, respond thoughtfully, and maintain a consistent brand voice. Experienced in high-volume environments, supporting cross-functional teams and ensuring accurate, on-brand communication. Adept at identifying trends, escalating potential risks, and creating meaningful interactions that strengthen audience trust and overall brand presence.
Overview
7
7
years of professional experience
Work History
Social Media Manager & Photographer
Caitana Collectives
Chicago, IL
10.2019 - Current
- Managed end-to-end social media presence, including daily engagement, comment moderation, and DM communication
- Built strong brand voice strategies tailored to each client while maintaining authenticity in consumer interactions
- Created and implemented engagement strategies that increased audience retention and response rates
- Acted as a liaison between brands and their audiences, translating consumer feedback into actionable insights
- Produced agile content based on real-time trends and audience behavior
Social Media Coordinator
Guaranteed Rate
Chicago, IL
02.2025 - 08.2025
- Managed daily community engagement across social platforms using Sprinklr, responding to consumer inquiries while maintaining brand voice and compliance standards
- Monitored social channels for emerging trends, customer concerns, and potential risks, escalating issues to internal teams when necessary
- Collaborated with compliance, legal, and marketing teams to ensure accurate, approved messaging in all consumer-facing responses
- Maintained consistent publishing and engagement workflows across 700+ loan officer accounts
- Provided insights on audience sentiment and engagement patterns to improve response strategies
Content Creator & Videographer
Instant Brands
Oak Brook, IL
06.2024 - 10.2024
- Produced short-form video and photo assets for product launches that boosted engagement and conversion across e-commerce and paid channels.
- Planned and executed shoots and edited platform-ready content in CapCut and Adobe Premiere to meet campaign deadlines.
- Created post-production templates and workflows to increase delivery speed and raise output consistency and quality.
- Supported paid social campaigns by delivering optimized video and photo assets that improved ad performance and engagement.
- Collaborated with marketing teams to align creative with paid campaign goals, improving performance on Meta platforms.
Social Media Manager
Becoming LLC
Colorado Springs, CO
06.2023 - 06.2024
- Executed community management across multiple client accounts, engaging with audiences proactively and reactively to build brand trust
- Developed response frameworks, FAQs, and engagement guidelines to maintain consistency across brands
- Monitored social conversations and identified opportunities for real-time engagement and content creation
- Partnered with internal and external stakeholders to align messaging across campaigns and community interactions
- Tracked engagement trends and adjusted communication style to better resonate with audiences
Education
Bachelor's Degree - Marketing
DePaul University
Chicago, IL08.2019
Skills
- Community Management & Consumer Engagement
- Sprinklr (Advanced)
- Social Listening & Sentiment Monitoring
- Brand Voice Development & Social Copywriting
- Real-Time Response & Comment Moderation
- Risk Identification & Escalation
- Cross-Functional Collaboration (PR, Legal, CX)
- Social Media Management Tools (Sprinklr, Hootsuite)
- Content Scheduling & Publishing
- Audience Insights & Performance Tracking
- Trend Monitoring & Agile Content Support
- CRM & Consumer Response Workflows
Links
Portfolio : caitanacollectives.mypixieset.com
Timeline
Social Media Coordinator
Guaranteed Rate
02.2025 - 08.2025
Content Creator & Videographer
Instant Brands
06.2024 - 10.2024
Social Media Manager
Becoming LLC
06.2023 - 06.2024
Social Media Manager & Photographer
Caitana Collectives
10.2019 - Current
Bachelor's Degree - Marketing
DePaul University