Sam Flynn
Pleasant Hill
Summary
Innovative digital marketing leader with 7+ years of experience building and scaling one of the world's most recognized consumer brands. Proven track record of transforming underperforming social media channels into industry-leading marketing platforms through strategic leadership, data-driven decision-making, and world-class creative execution. Expert in developing enterprise-level social media strategies, leading cross-functional teams, managing agency partnerships, overseeing six-figure marketing budgets, and collaborating directly with executive leadership to drive measurable business growth. Recognized for delivering the highest social engagement and impressions across PepsiCo's brand portfolio while growing Rockstar Energy's audience by more than two million followers.
Overview
7
7
years of professional experience
Work History
Senior Social Media Manager & Strategy Lead
Rockstar Energy
Los Angeles
06.2019 - Current
- Lead the strategic vision and execution of Rockstar Energy's global social media presence across all major digital platforms, partnering closely with executive leadership to grow audience, strengthen brand equity, and drive consumer engagement.
- Lead and mentor a team of community managers while managing agency relationships and external creative partners.
- Created countless assets across all channels, reaching billions of engagements.
- Partnered with Chief Marketing Officer to develop and execute digital marketing strategies aligned with company objectives, enhancing brand visibility and engagement.
- Conceptualized and created engaging content for multiple social media platforms promoting brand awareness.
- Grew Rockstar Energy's owned social audience by more than 2.5 million followers, expanding the brand's total audience to 4.6 million followers across all platforms.
- Led a social media organization that consistently achieved 100%+ year-over-year growth in followers, impressions, and engagement.
- Delivered the highest impressions and engagement of any brand within PepsiCo's portfolio, outperforming numerous global consumer brands.
- Revitalized declining social channels into high-performing digital communities through audience-first content strategy and platform optimization.
- Generated a record breaking 50,000 new subscribers in a single month through innovative content programming and strategic campaign execution.
- Analyze platform algorithms, emerging trends, and consumer behavior to maximize organic reach, engagement, and conversion opportunities.
- Led integrated social campaigns for product launches, sponsorships, music festivals, motorsports, gaming, and athlete partnerships, driving audience growth and brand interaction.
- Collaborate with internal marketing teams and external agencies to execute national experiential marketing campaigns and large-scale brand activations.
- Managed content creation, editing, and amplification strategies for Rockstar Energy's professional athlete roster and creator partnerships, optimizing reach and engagement.
- Measure campaign performance through data analysis and continuously optimize content strategy based on audience insights and platform performance.
Director of Digital Media
Black River by Summit Products
Altoona
06.2023 - Current
- Developed engaging digital content for social media platforms and company website.
- Ideated, filmed, edited, and managed content across all platforms
- Managed online presence across all platforms
- Took a startup company with zero revenue to over $1,000,000 in just over 2 years
- Created and managed strategic partnerships with ambassadors to grow the brand
- Analyzed online metrics to inform content strategy and improve audience engagement.
- Brought new accounts to over 70k followers
- Over 250 million views in the FIRST year across social platforms
Education
Bachelor of Science - Advertising
Iowa State University
05-2019
Skills
- Executive Social Media Strategy
- Content Creation
- Brand Growth
- Content Strategy
- Creative Direction
- Influencer & Athlete Marketing
- Community Growth
- Consumer Engagement
- Marketing Analytics
- Event Marketing
- Agency Management
- Cross-Functional Leadership
- Trend Forecasting
Timeline
Director of Digital Media
Black River by Summit Products
06.2023 - Current
Senior Social Media Manager & Strategy Lead
Rockstar Energy
06.2019 - Current
Bachelor of Science - Advertising
Iowa State University