Juan Bohorquez
Miami,FL
Summary
Results-driven Digital Media Leader with 3+ years of experience driving audience growth, brand positioning, and community engagement for La Poderosa 990 WMYM, a flagship station under Salem Media Group. Proven success leading full-scale digital strategy resulting in over 1 million monthly impressions and positioning the brand as the #1 radio station in social media engagement in the Miami market. Recognized as Top 3 Marketer of the Year at the Premios de Cortez. Experienced in public communication strategy, crisis management, paid media campaigns, and executive reporting.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Media & Social Strategy Lead
Salem Media
Miami, FL
07.2022 - Current
- Lead and execute comprehensive digital communication strategy across all social platforms.
- Generate 1M+ monthly impressions through data-driven content optimization and audience targeting.
- Increased YouTube subscribers from 3,000 to 18,270+ (+500% growth).
- Positioned station as #1 radio brand in Miami for social media engagement.
- Developed and executed reputation management campaign during high-profile talent transitions, maintaining audience trust and stabilizing engagement.
- Manage digital presence for public figures including Ninoska Perez Castellon and Alberto Cutié.
- Collaborate cross-functionally with Sales to support revenue-driven digital campaigns and sponsorship initiatives.
- Execute paid social media campaigns to expand reach and optimize ROI.
- Produce executive-level performance reports using analytics and audience insights.
- Create and edit multimedia content using Adobe Premiere Pro and Audition
Education
Associate’s Degree - Broadcasting & Media
Miami Media School
Miami, FL07-2021
High School Diploma -
Miami Southridge Senior High School
Miami, FL07-2019
Skills
- Digital Strategy Development
- Public Communications
- Community Engagement
- Crisis & Reputation Management
- Audience Growth & Analytics
- Paid Media Campaigns
- Cross-Functional Leadership
- Executive Reporting
- Video Production & Multimedia Editing
- YouTube SEO Optimization
- Bilingual Communications (English / Spanish)
- Adobe Creative Suite
- Teamwork and collaboration
- Friendly, positive attitude
- Problem-solving
Accomplishments
- Top 3 Marketer of the Year – Premios de Cortez
- Grew YouTube channel from 3,000 to 18,270 subscribers
- Generated 1M+ monthly impressions
- Positioned brand as #1 radio station in Miami for social engagement
Certification
- Google Analytics (GA4) Certified – Google
- Meta Certified Digital Marketing Associate – In Progress (Expected 2026)
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Digital Media & Social Strategy Lead
Salem Media
07.2022 - Current
Associate’s Degree - Broadcasting & Media
Miami Media School
High School Diploma -
Miami Southridge Senior High School