Dynamic Web Producer with a proven track record at ANN INC, excelling in SEO optimization and front-end development. Adept at collaborating across teams to launch engaging digital content and enhance user experience. Skilled in HTML, CSS, and creative problem-solving, driving impactful personalization campaigns that resonate with diverse audience segments.
Overview
10
10
years of professional experience
Work History
Web Producer
ANN INC (Ann Taylor | LOFT | Lou & Grey)
Manhattan, New York
06.2018 - Current
Streamlined day-to-day website operations through effective project and activity assistance.
Optimized SEO strategies, improving search engine rankings significantly.
Coordinated creative and technical implementation of digital content across platforms.
Led personalization meetings to strategize future campaigns and configurations.
Executed personalization campaigns utilizing nanobars, mystery offers, and content asset swaps for targeted audience segments.
Collaborated with marketing, design, merchant, credit, personalization, email, and social teams for integrated initiatives.
Developed responsive templates for homepage, editorials, headers, and banners to enhance user experience.
Created advanced web page layouts using HTML and CSS to ensure cross-browser compatibility.
Interactive Designer
Spongecell
Manhattan, New York
07.2015 - 05.2017
Served as primary liaison for production team with top-tier clients, including Raymour and Flannigan, Mercedes, and TD Ameritrade.
Converted intricate animations from Flash to Canvas HTML5 files.
Designed mockups for digital advertising campaigns using Photoshop.
Created dynamic and static HTML5 interactive display ads and video advertisements.
Trained production team on HTML5, CSS3, JavaScript, and Spongecell's API.