Caitlin DeFlaviis

• Direct and produce high-profile cover shoots and features for AARP The Magazine and AARP.org, managing budgets up to $100K and delivering 130+ projects annually, including conceptual, food and lifestyle content.
• Develop creative concepts and storyboards for print, digital, and multimedia, contributing to a increase in customer satisfaction through compelling visual storytelling.
• Supervise on-set operations for celebrity, conceptual, food, still life and lifestyle shoots, ensuring quality standards and timelines are met.
• Manage and mentor a team of 6 photo editors and interns, delegating tasks and driving an improvement in team productivity.
• Oversee photo research, licensing, and archiving, maintaining compliance with general counsel and contracting guidelines while and PR and vendor relationships
• Lead creative direction for AARP’s Instagram account (@AARP), growing followers by producing compelling lifestyle content.
• Serve as photo lead for AARP’s Movies for Grownups gala, coordinating production and collaborating with PR/marketing teams.
• Key Achievements:
• Secured SPD 60 Merit Awards for original photography featuring Robert De Niro, Samuel L. Jackson, Henry Winkler, and Helen Mirren.
• Earned ASME Bronze Medal (2012) and Merit Winner (2012) for photography in AARP The Magazine.

• Lead end-to-end production of photo and video content for four digital-first newsletters (The Girlfriend, Sisters, The Ethel, Experience Counts), specializing in food, lifestyle, and e-commerce shoots for editorial, social media, and branding.
• Oversee years of high-volume content production, managing budgets, booking talent, scouting locations, and negotiating vendor contracts while creating visually arresting results
• Direct e-commerce content production for Relax & Radiate Crate and Luxe & Luminous Crate, aligning creative with brand objectives to drive retail engagement.
• Collaborate with marketing and client services teams to develop actionable creative briefs, ensuring alignment on objectives, messaging, and execution.
• Implement process efficiencies, reducing production timelines through streamlined workflows and DAM system integration.
• Maintain compliance with licensing agreements for imagery and footage, managing contracts, invoices, and releases.
• Manage and mentor photo editors and interns, fostering a collaborative, solutions-focused team environment.

Key Achievements:

• Earned Webby Awards (2025 Honoree, 2023 Winner, 2019 Nominee) and SPD 60 Merit Awards for original photography in The Ethel and The Girlfriend.

• Produced food and lifestyle photo shoots for commercial and editorial clients, creating estimates and negotiating vendor contracts.
• Collaborated with creative teams to align on project vision and deliverables.
• Developed and managed production schedules to ensure timely project completion.

• Edited high-quality images for feature articles, ensuring alignment with publication standards and visual storytelling.
• Collaborated with writers and designers to create cohesive layouts that enhance reader engagement.

• Produced feature and department shoots for print and web, including food and outdoor lifestyle content, managing budgets and coordinating logistics.
• Pitched creative concepts and produced compelling imagery which resulted in three ASME General Excellence Awards (2008 Winner, 2009 & 2010 Finalist).

• Supported production of high-volume photo shoots, including food and lifestyle, coordinating logistics and assisting on-set.

• Managed studio operations for food and beauty commercial and editorial shoots, handling equipment on set, scheduling and production logistics behind the scenes.

• Oversaw studio operations and photography production, supporting large-scale art photography projects for the artist in his home and at his gallery.