Caity Roos
San Diego,CA
Overview
6
6
years of professional experience
Work History
Product Development Manager
Equity Management Inc
08.2023 - Current
- Assessed product quality from licensee companies prior to production and distribution
- Guided licensees through submissions within an online tracking portal
- Worked closely with I.T. department building a database to benefit internal departments, licensees, and clients
- Coordinated with licensors to ensure the client brand was well-represented
- Traveled to tradeshows to include Licensing Expo 2024 and Pet Expo 2024, to assess product assortment in the market
- Enforced contract compliance based on royalty reports and product development stages
- Reviewed online submissions and physical samples for approval before going into market
- Assembled market-ready products to assess consumer ease
- Cultivated valuable relationships with external partners including manufacturers and distributors facilitating successful launches
Licensing Coordinator
H3 Sportgear
02.2023 - 08.2023
- Attended Licensing Expo 2023 to help facilitate and develop licensee-licensor relationships
- Built tracking systems based on licensing contracts
- Ensured proper quality control for products prior to being sent to licensor companies
- Developed visual aids with Photoshop and Microsoft programs to provide to clients
- Tracked progress in the development process from conceptual stages to final production
- Coordinated cross-functional efforts during product launches, guaranteeing timely delivery of licensed products to market
- Developed comprehensive reports on licensing activities, providing valuable insights for senior management decision-making processes
- Maintained accurate records of all licensing transactions, streamlining future audits and reference checks
- Ensured compliance with industry regulations by meticulously reviewing license applications and documentation
Licensing Coordinator
Mad Engine
10.2021 - 02.2023
- Led a team of coordinators on particularly difficult licenses on submissions and business relationships
- Completed data entry through several online portals tracking process completion
- Submitted new art to licensor companies for approval
- Evaluated and sent product samples prior to mass production
- Communicated necessary adjustments for product or art execution
- Discussed conceptual ideas with company representatives
- Trained new employees on daily workload
- Reduced turnaround time for license approvals by closely collaborating with internal teams and external partners
Lead Visual Merchandiser
Target
03.2019 - 10.2021
- Set displays throughout several departments
- Trained team members on fixture and product placement adjustments within a department
- Verified task completion with team members
- Partnered with co-managers for better selling results based on visuals
- Prioritized workload based on evolving business needs
- Managed aesthetically pleasing displays to showcase company products and increase sales
- Promoted seasonal products and trends to move stock and prepare for incoming inventory
- Developed merchandising strategy to efficiently move overstock
Campaign Manager
Vital Peak Marketing Group
10.2018 - 02.2019
- Responsible for set up/tear down of displays in different retailers
- Corresponded with third-party companies for inventory and selling guidelines
- Drew up customized specifications for orders
- Responsible for transporting and protecting product
- Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement
Education
Bachelor’s of Arts - Fashion Merchandising
Virginia Commonwealth University
Richmond, VA05-2018
Skills
- Microsoft Office
- Adobe Creative Suite
- Social Media Management
- Leadership
- Customer Service
- Time Management
- Production expertise
- Data-driven decision-making
- Trend forecasting
- Product issue resolution
Timeline
Product Development Manager
Equity Management Inc
08.2023 - Current
Licensing Coordinator
H3 Sportgear
02.2023 - 08.2023
Licensing Coordinator
Mad Engine
10.2021 - 02.2023
Lead Visual Merchandiser
Target
03.2019 - 10.2021
Campaign Manager
Vital Peak Marketing Group
10.2018 - 02.2019
Bachelor’s of Arts - Fashion Merchandising
Virginia Commonwealth University
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