Caleb Coleman
Marketing Management
Dallas,TX
Summary
Dynamic Content Marketing Manager with a proven track record at Uptrend Designs, driving a 125% increase in upsells through innovative email campaigns. Expert in Adobe CC and team leadership, adept at managing award-winning projects and enhancing brand visibility through strategic social media initiatives.
Overview
18
18
years of professional experience
3
3
Certifications
11
11
Awards
Portfolio
FEATURED
Caleb Coleman Demo 2025
Work History
Content Marketing Manager
Uptrend Designs
Dallas , TX
01.2012 - Current
- Produce creative video, graphics and print campaigns
- Manage editors, designers and web developers
- Set timetables, monitored KPIs, communications and creative brainstorming
- Google Analytics, Meta, and YouTube performance, email, web, sponsored articles
- Published landing pages, newsletters, web copy, and managed website designs
- Manage Multiple Award Winning Campaigns
- Work directly with Fortune 500 CEOs
- Direct Teams of Designers, Programmers & Video/Print Editors
- Increased Comcast's upsells by 125% with email ad
- Local Jiffy Lube franchises saw an increase of 58% in business after a successful social media and direct mail campaign.
Executive Producer
Viverae
Dallas, TX
01.2010 - 01.2011
- Created in-house video production for clients, saving them money
- Produced, shot and edited wellness videos and created custom channels for each of their clients
- Developed workforce and programming for custom automated videos
Special Projects Producer
Media Solutions
01.2008 - 01.2010
- Long form and serial content for clients
Education
Bachelor of Arts - Digital Media
University of North Texas
01.2007
Skills
- Marketing Management
- Graphic Design
- Team Management
- Social Media Campaigns
- Conference Producer
- Web Design Management
- Adobe CC
- Trello
- HubSpot
- Salesforce
- Tableau
- Hootsuite
- Veo3
- Canva
- Figma
- Content creation
- Campaign management
- SEO optimization
- Analytics reporting
- Brand development
Certification
- Adobe Certified Expert
- Google Analytics Certified
- Meta Certified
Awards
- Tellys
- Webbies
- American Marketing Association
Testimonials
- Doug at Media Distribution Solutions: Caleb's ability to handle our marketing from concept to completion was outstanding. Would recommend him for anyone looking for a manager. He has great communication skills and understands the big picture.
- Karen at Tribune Media: It is imperative that our media partners provide high quality marketing campaigns. Caleb literally could write the book on it.
- Jeff at Tribune Media Services: Caleb Coleman has done a fantastic job on a wide variety of projects for Tribune, He handles everything turnkey, freeing our staff to focus on other projects while knowing that we will get a quality project that comes in on time, on budget and on target.
- Amy Lichtenwalter at Viverae, Caleb is a bright, intuitive and talented Marketing Manager. He possesses the ability to interpret vague descriptions and ideas and turn them into incredible marketing campaigns!
Key Clients
Comcast
UT Southwestern Medical Center
MediaCom
Chalk Mountains Trucking
Hard Rock Cafe
Chili's Bar and Grill
Texans Credit Union
FHLB Bank
Accomplishments
- Telly Awards
- Webbie Awards
References
References available upon request.
Timeline
Content Marketing Manager
Uptrend Designs
01.2012 - Current
Executive Producer
Viverae
01.2010 - 01.2011
Special Projects Producer
Media Solutions
01.2008 - 01.2010
Bachelor of Arts - Digital Media
University of North Texas
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