Heather Jackson
Georgetown,TX
Summary
A driven, achievement-oriented content marketing expert with natural talents in developing and implementing successful content strategies brings fifteen years of experience to the B2B space. Specialty skill sets include organic content strategies to drive search traffic and conversions, cross-functional collaboration and a strategic approach across teams. I'm quick to adapt, an energetic team player, and eager to drive home solutions through the written word - and have a great time doing it!
Overview
5
5
years of professional experience
Work History
Content Marketing Manager
Rev.com
Austin, TX
06.2021 - Current
- Led all content strategy for website, blog, and social, including ownership of editorial calendar.
- Led cross-functional content strategy with Product Marketing team. Collaborated on effective product positioning and messaging, responsible for telling a consistent brand story that effectively differentiates its brand against competitors in speech-to-text space
- Managed all content efforts during a website redesign, which included third-party copywriters and designers, ensuring all creative elements embodied voice, tone, and positioning of Rev’s new direction
- Developed multiple go-to-market content campaigns per vertical and targeted each piece of content per persona, industry, and customer journey stage to meet aggressive NPC goals.
- Led content team to Increase landing page conversions (both new customer and existing) through SEO best practices and lifecycle content management.
Senior Content Marketing Specialist
Observint Technologies
Austin, TX
10.2019 - 06.2021
- Responsible for cross-functional content communication company-wide
- Accountable for ensuring all content campaigns (white papers, webinars, emails and use cases) across multiple platforms are executed with clear, precise, and engaging copy to generate leads, increase organic search and drive conversions for the sales team
- Create, manage, and drive a creative asset library for all company levels to use
- Managed the creative process from design to content to improve the user experience and lead end users down the buyer’s journey
- Transform complex concepts into compelling content
Content Marketing Specialist
Axiom Medical
The Woodlands, Texas
04.2018 - 09.2019
- Responsible for the strategic content development, design, and execution of all content marketing objectives.
- Created SEO campaigns, blog posts, social media posts, email/newsletters, video scripts, white papers/case studies, email marketing campaigns, and other promotional materials to support the sales team’s most significant objectives.
- Responsible for generating quality leads with targeted ads, daily posts, stories, and live videos
- Strategized B2B content marketing campaigns to nurture new and existing audiences.
- Led local community events, coordinated public speaking opportunities for executives, and spearheaded white paper campaigns to improve their overall digital footprint.
- Worked as the intersecting point between C-suite executives and sales to create new lead nurturing opportunities.
Education
Cultural Anthropology
University of Texas
Austin, TXAssociate of Arts - Public Speaking
Diablo Valley College
Concord, CA 06.2001
Skills
- Content Strategy
- Strategic Marketing
- Search Engine Optimization
- Marketing Strategy Development
- Detail-Oriented
- Strategic Planning and Alignment
- Google Analytics
- Demand Generation
- Complex Problem Solving
- Calendar Management
- Digital Marketing Strategy
- Relationship Building
- Marketing Program Management
- Verbal and Written Communication
Ask Me About...
The time I wrote over 30 books in two years!
Timeline
Content Marketing Manager
Rev.com
06.2021 - Current
Senior Content Marketing Specialist
Observint Technologies
10.2019 - 06.2021
Content Marketing Specialist
Axiom Medical
04.2018 - 09.2019
Cultural Anthropology
University of Texas
Associate of Arts - Public Speaking
Diablo Valley College
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